Alyssa Pearson is a graphic designer, art director, and brand strategist. Through design, she tells brand stories that connect people. Trained in New York City and Australia, Alyssa has done agency and in-house brand work for both small startups and large brands, including Fortune 500 companies. She has also started two companies of her own, Re: Brand HQ and Happy Design Club, that work to inspire womxn to go after their creative passions and make brand magic online through education, workshops, and design resources. Her brand work goes far beyond usability and surface appeal. She believes that in design—as in life—everything should be done with utmost intentionality. Every detail, every choice, should have a distinct purpose. So much so that replacing it with anything else would lessen the effect. This holds across all elements of a brand: visuals, voice, values. For Alyssa, it’s about telling a story—communicating, connecting (and caffeinating!) with real humans.
Listed skills include Social Media, Photoshop, Customer Service, Event Planning, and 22 others.