Alyssa Pearson Email & Phone Number

Remote

· Create foundational brand visual identities, style guides, and assets to pinpoint a target market while showcasing brand values· Design and build websites with both visual interest and thoughtful UI/UX functionality· Conduct in-depth brand audits and consult on both business and brand strategy· Collaborate and maintain relationships with agencies and other creatives such as copywriters, SEO specialists, and developers· Art direct photo shoots including creating shot lists, organizing on-site schedules, and coordinating with photographers· Created slide decks that are equal parts informative and attractive· Strategized and created brand-consistent posts and campaigns across a variety of social media platforms· Account management and bookeeping

Greater St. Louis Area

· Conduct in-depth brand audits and consult on both business & brand strategy · Create foundational brand visual identities, style guides, and assets to pinpoint a target market while showcasing brand personality· Design and build websites with both visual interest and thoughtful UI/UX functionality· Collaborate and maintain relationships with other creatives such as copywriters, SEO specialists, and developers· Art direct photoshoots including creating shot lists, organizing on-site schedules, and coordinating with photographers· Speak at local events regarding women’s empowerment and creativity in business

Greater St. Louis Area

· Create and maintain style guidelines across departments and content franchises· Design all graphic assets: digital, print, and motion on expedited timelines · Art direct photo and video shoots· Collaborate with editorial content team on execution and promotion of campaigns· Manage design freelancers and interns· Develop UI/UX layouts to hand off to dev team· Conceptualize and produce PDF content upgrades

New York, Ny - Lincoln Square

· Created in-store event print marketing materials· Designed and implemented window decals· Handlettered chalkboards and mirrors· Merchandized product for maximum visual appeal· Educated on product and created quality guest experiences

Perth, Australia

· Promoted their Open Device Lab through poster design· Researched & drafted T-shirt designs· Produced 2D animations in After Effects· Photographed, edited, and assembled portrait cinemagraphs· Tested performance and features of current web projects· Collaborated with teammates in concepting website designs

New York, Ny

· Produced all digital and print graphic marketing materials· Managed multiple Social Media accounts across many platforms, by brand, increasing online presence tenfold· Introduced, negotiated, and facilitated sponsor relationships· Organized a successful ten city nationwide tour each year, assisting in all aspects of event development· Coordinated with Retail Manager on product design to create a line of branded merchandise, e-commerce store· Handled administrative duties and customer interface

Reception, Payments, New Client Registration, General Studio Upkeep

Taught Classes (Jazz, Ballet, Contemporary, Hip Hop), Worked the Front Desk (Phone, Email, Customer Interface, Etc.), Check Out and Inventory for Dance Shop, Marketing

Bachelor'S Degree, New Media & Digital Design

Concentrations in Commerce and Art, Text, & Design Summa Cum Laude and Departmental Honors

Dance Performance

Activities and Societies: COPA Dance