Alyssa Prestidge Email & Phone Number

San Diego, Ca, Us

San Diego County, California, United States

San Diego County, California, United States

San Diego, California, United States

Developed engaging and cost effective marketing campaigns to promote the San Diego Reader’s annual special events, monthly special issues calendar and the annual Best Of San Diego Reader’s Poll. I created and managed the advertising calendars for each of these marketing initiatives to include print, editorial, digital marketing, SEO, website development, social media, newsletters, news segments, influencer programs, radio and billboards. I worked closely with our Designer to create engaging ad campaigns and unique branding for every event and special issue. I also worked closely with the in-house digital agency to ensure website content constantly reflects special announcements and updates. I facilitated and acted as the point of contact for all outside media relations and was responsible for drafting event press releases.While maintaining all of the aforementioned duties, I also assist the Reader’s Digital Agency team. I am responsible for client’s social media audience growth, comment and message moderation, monthly content creation, social media paid ad campaigns and scheduling. I manage client’s influencer programs to align with client goals and offer insight and coaching to client and the Sales Team based on branding initiatives. I organize all agency photoshoots, blogs and monthly reporting while also focusing on brand reputation management via Yelp and Google My Business accounts.

San Diego, California, United States

Complete management of ticket sales, sponsorships and branding for all annual Reader branded festivals attended by upwards of 6,000 attendees and 150 vendors/sponsors. Responsible for the recruitment/solicitation of all participating vendors that each donate approximately $2,500 of product and labor. I communicated and confirmed all event expectations to sponsors and vendors and recruit, train and manage 150+ volunteers per event. I created and managed the event marketing budgets to ensure event revenue is maintained and exceeded and responsible for ticket sales and group sales. Responsible for securing media sponsorships, media coverage, media invites and influencer campaigns. I also managed all of the San Diego Reader’s social media platforms and am responsible for creating engaging organic content, boosted posts and growth campaigns on their Facebook, Instagram, Twitter, Pinterest and LinkedIn accounts. I work closely with our Sales Team to meet monthly social media revenue expectations. Daily management of newsletters and newsletter audience growth and maintain and update all Media Kits and Reader marketing collateral.

Greater San Diego Area

Managed a team of six in-house Account Assistants. Responsible for the execution of five dedicated retail demo programs. Executing up to 2,000 demos each weekend.

Greater San Diego Area

• Managed a team of two in-house Scheduling Coordinators. Responsible for maintaining client relationships, managing client expectations, sustaining event volume and driving future business. Responsible for auditing, billing and invoicing all events within the New Business Account. Responsible for creating price quotes, event/program pricing and sending formal Event Agreements to clients.• Experience with day-of event execution behind the scenes and in the field. Event execution included, event set-up and break down, confirmations, managing a team of up to 50 Brand Ambassadors, ensuring the team is prepared and trained with quality brand information, sending event kits, ordering supplies, working with design and production and procurement of event materials.

Greater San Diego Area

• Responsible for all client oriented communication related to event details, event execution, post event recaps, billing and invoicing. Responsible for sending client invoices and ensuring timely payment, as well as maintaining all of the Scheduling Coordinator responsibilities.

Greater San Diego Area

• Responsible for fully staffing and executing promotional events within the New Business Account. Responsible for managing event staff and ensuring field staff was prepared with quality brand/product information to ensure flawless execution. Processed payroll and created cumulative post event recaps to meet client’s needs. Contacted retailers and venues to schedule in-store events, ordered event supplies, created high-volume event kits, facilitated training calls and often times attended events to assist with set up and break down

Greater San Diego Area

• Responsible for contacting, interviewing and scheduling Brand Ambassadors for nationwide promotional marketing events. Recruited, screened and hired Field/Market Managers and Brand Ambassadors for nationwide promotional events. Reviewed resumes and conducted in person interviews for internal recruiting positions.

Greater San Diego Area

• Assisted with the execution of a Charity Bocce Ball Tournament for over 150 guests. This included promotions, direct and online marketing of the event, donation solicitation and sending press releases. During the event I was responsible for team/individual registration and set-up of the Bocce course. • I also helped organize the Coast of Pacific Beach Restaurant Walk for over 400 guests which featured over 27 restaurants. This included promotions, direct and online marketing of the event, sending press releases and working with restaurant staff and management. I was responsible for in person and online ticket sales and registration.