Alyssa Smith Email & Phone Number

San Antonio, TX

San Antonio, Texas, United States

San Antonio, Texas Area

• Oversee planning, recruitment, fundraising and marketing of Walk MS: San Antonio and Corpus Christi. Bringing nearly 4,200 people together in South Texas and raising over $475,000!
• In first year, inspired and led event to highest fundraising dollar total to date; grew $10,000+ fundraising teams from one to seven
• Leveraged business partnerships and brought Marbles 4 MS, a third party fundraising family from New York, to event at no cost; resulting in over $14,000 fundraising and priceless participant inspiration
• Recruited and cultivated a working committee of 25; later nominated event co-chairs for United Way Volunteer of the Year Award, which they won
• Developed new partnership with large, national brand resulting in city-wide exposure, in-kind donations, corporate team development and awareness events hosted at each location
• Conceptualized and executed a day-of-event fundraising campaign locally, later rolled out regionally

Oversaw planning, preparation, marketing and execution of FRY Fest. Coined "A Celebration of All That is Hawkeye", FRY Fest was created to honor the Legendary University of Iowa football coach, Hayden Fry, and to kick-off the University of Iowa athletic seasons. Including the World's Largest Hawkeye Tradeshow, Hawkeye Pep Rally and the largest outdoor.

- Maintained company-wide brand consistency, including approval of all franchisee and corporate store marketing- Created and implemented annual marketing calendar; coordinated company-wide campaigns and promotions- Developed and executed marketing plans for 54 locations, while organizing corporate store events such as Panchero's 15th and 16th Anniversary.