Global Director, Consumer Services Growth
CurrentLead global team responsible for developing strategic plans, engaging with retail and commercial channel partners and delivering on growth metrics for HP's evolving Consumer Services category.
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@hp.com
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Alyssa Sutherland is listed as Global Director, Consumer Services Growth at HP, based in Camas, Washington, United States. AeroLeads shows a work email signal at hp.com and a matched LinkedIn profile for Alyssa Sutherland.
Alyssa Sutherland previously worked as Director, WW Digital Partner Enablement at Hp and Director, Home Printing Supplies & Supplies Business Planning, Americas Region at Hp. Alyssa Sutherland holds Mba, Business Administration And Management, General from Georgetown University Mcdonough School Of Business.
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Marketing & Sales professional with >20 years of international experience spanning the entire marketing mix, including business/P&L management, global strategy development, product management and marketing communications/programs. Consumer and B2B.Specialties: Emerging Markets, technology marketing, market analysis, product management, communications.
Listed skills include Product Management, Market Analysis, Marketing, Emerging Markets, and 14 others.
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A career timeline built from the work history available for this profile.
Palo Alto, Ca, Us
Lead global team responsible for developing strategic plans, engaging with retail and commercial channel partners and delivering on growth metrics for HP's evolving Consumer Services category.
Palo Alto, Ca, Us
- Lead Worldwide Digital Business Development team engaging with Omnichannel partners- Lead Global Center of Excellence team responsible for digital content strategy, tools and partner enablement
Palo Alto, Ca, Us
- Lead Home Printing Supplies Category for Americas Region- Manage Ink, Toner & Media P&L, with accountability for delivering quarterly balanced scorecard metrics- Lead teams managing product lifecycle, business planning & forecasting functions
Palo Alto, Ca, Us
- Lead LaserJet Supplies business for Europe, Middle East & Africa- Manage P&L and balanced scorecard- Lead product and launch activities, supply chain forecast, pricing and marketing strategy- Manage key programs including online, environmental & anti-counterfeit
Palo Alto, Ca, Us
- Led 28-person sales team responsible for ink, toner, paper and storage media sales in all channels- Consistently outperformed EMEA region and other equivalent sub-regions in quota achievement in FY14- Managed sales funnel and closed contractual and transactional deals in mid-market, corporate and public sector accounts. Developed innovative pricing programs to retain end customer loyalty and share.- Nominated for "Fly High" top talent development program
Palo Alto, Ca, Us
- Managed Retail channel for HP printing business in UK & Ireland, including 11-person sales & marketing team and 15-person extended sales force- Achieved highest growth and best quota performance in EMEA for first half 2012
Palo Alto, Ca, Us
o Responsible for inkjet printing P&L in the Middle East region. o Manage IPG retail channel, including 8-person sales and marketing team and 17-person extended sales force. o Implemented integrated marketing campaigns around key strategies: ePrint technology and Officejet Pro printers.o Served as company spokesperson for the inkjet printing business at press events in the UAE, Egypt & Lebanon, generating extensive press coverage in both TV and print media.
Palo Alto, Ca, Us
o Developed 3-year country-level business plans. Modeled the impact of profitability initiatives, restoring healthy financials. o Identified opportunity for new printer designed specifically for emerging markets customers, improving customer experience and financial results. Conducted primary market research. o Developed program guidelines and executed pilot program for innovative business model. Program resulted in 20% increase in product line revenue and return to product line profitability.o Nominated for Key Talent III leadership development program. o Received Marketing Excellence Award.
Palo Alto, Ca, Us
o Led development of four print engines, including ideation through global launch. Fielded market research and developed customer requirements. Led trade-off discussions with R&D. Received Marketing Excellence Award.o Managed and launched printer with radical technology advancement. Ensured launch deliverables were supplied to regions, conducted agency trainings and served as HP spokesperson with business and trade press and financial analysts. Product received extensive positive press coverage, including Editor’s Choice awards in major PC magazines in the US, Germany & Japan.o Led new business creation efforts for two new product categories. Conducted market analysis, tested concepts with customers and developed business cases. Secured funding for one concept and recommended cancelling another due to findings of insufficient demand.
Hatfield, Pennsylvania, Us
o Hired, trained and led 5-person marketing staff for semiconductor equipment companyo Directed all advertising, public relations, trade shows, seminars and collateral development. o Developed company’s first website. Negotiated contracts with and managed outside agencies.o Initiated and implemented corporate identity project to match company’s image with its strategy. Design received award from national design association. Managed development and placement of a promotions program that ranked 1st in both recognition and readership in an independent advertising awareness study.o Promoted from Marketing Communications Manager. Received outstanding achievement award for contributions to company performance.
Oakland, California, Us
o Designed and wrote copy for direct mail, sales collateral & advertisements, promoting awareness and preference for the company’s medical software. Wrote press releases, feature articles, and user manuals.o Developed and managed company’s first sales leads database to track tradeshow, press release and phone/fax inquiries. o Created comprehensive proposal package to facilitate customer evaluations. Authored more than 15 sales proposals.
Other employees you can reach at hewlett.org. View company contacts →
Travis Thrash
Colleague at HpNew York, United States
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Fabiola Suárez
Colleague at HpHouston, Texas, United States
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Pascale Vachon
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Nirav Dixit, P.E
Colleague at HpCorvallis, Oregon, United States
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Kwamina Crankson
Colleague at HpUnited States
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Bishoi S.
Colleague at HpGreater Boston, United States
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Sankar G.
Colleague at HpAustin, Texas, United States
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Bonnie Reilly
Colleague at HpNew York City Metropolitan Area, United States
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Edgardo Calderon
Colleague at HpSan José, San Jose, Costa Rica
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Matt L. Nutsch
Colleague at HpDallas-Fort Worth Metroplex, United States
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Alyssa Sutherland works for HP.
Alyssa Sutherland is listed as Global Director, Consumer Services Growth at HP.
AeroLeads has found 1 work email signal at @hp.com for Alyssa Sutherland at HP.
Alyssa Sutherland is based in Camas, Washington, United States while working with HP.
Alyssa Sutherland has worked for Hp, Simco-Ion, and Lumedx.
Alyssa Sutherland's colleagues at HP include Travis Thrash, Fabiola Suárez, Pascale Vachon, Nirav Dixit, P.E, and Kwamina Crankson.
You can use AeroLeads to view verified contact signals for Alyssa Sutherland at HP, including work email, phone, and LinkedIn data when available.
Alyssa Sutherland holds Mba, Business Administration And Management, General from Georgetown University Mcdonough School Of Business.
Alyssa Sutherland is listed with skills including Product Management, Market Analysis, Marketing, Emerging Markets, Branding And Identity, Product Marketing, Competitive Analysis, and Cross Functional Team Leadership.
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