Alyssa Thomas Email & Phone Number

Dallas, TX, US

Dallas, Texas, United States

• Manage the firm’s overall paid and social media strategy and execution of the Texas Capital and Bask Bank media calendars.
• Manage the relationship and strategy with advertising media agency to align with company’s strategic objectives.
• Establish KPIs, monitor impact and report out on return on investment of integrated marketing campaigns.
• Help optimize the overall Marketing Technology ecosystem to align current capabilities to maximize campaign effectiveness and identify optimization opportunities.
• Collaborate with marketing stakeholders to develop strategy for integrated paid and social media campaigns including, but not limited to digital display, placement of native content, affiliate content, search, paid.
• Partner with with marketing research team to understand and uncover insights specific to target audiences and relay into media opportunities.

Austin, Texas, United States

• Developed monthly social media calendars with tailored content for every stage in the customer journey
• Created channel-specific social content and recommend a proactive approach to building social media presence
• Increased brand awareness and improve reach and engagement while working with multiple teams to ensure cohesiveness across platforms and alignment to the bank’s overarching social media strategy
• Submitted content calendars by appropriate stakeholders and schedule posts in the social media management platform
• Collaborated with cross-functional teams to align on upcoming content to promote via social media campaigns
• Provided regular reporting and executive summaries on key metrics

Austin, Texas, United States

• Collaborated with cross-functional teams to help develop tailored content
• Provided regular reporting and executive summaries on key metrics
• Assisted in scheduling and implementing a monthly social media calendar
• Corresponded with various stakeholders across lines of business to collect information for social media campaigns
• Executed related design and compliance tasks associated with monthly social content
• Researched audience preferences and discovered current trends

Dallas, Texas, United States

• Managed 12+ social clients and led their accounts through content creation and curation, writing, and editing
• Developed social media strategy and generated daily content to encourage engagement
• Grew the accounts by capturing and analyzing tracked data gathered for monthly reports
• Researched and gathered content to create articles for Dallasites101 website and assisted in web development
• Developed vision for event concepts in coordination with the co-CEO
• Managed budget, coordinated logistical elements, gathered content, and followed up with event recaps for clients and sponsors

Dallas/Fort Worth Area

• Spearheaded relationships between the company and various major studios, revamped template and developed proposals for marketing campaigns, motivated team to exceed studio partnership goals
• Strategically orchestrated sweepstakes, partnering with Legal to learn the ins and outs of documents pertaining to the topic and enhancing the entry portal to better leverage our digital channels
• Managed local store marketing efforts for radio stations, newsletters, special events, fundraisers, and tournaments
• Claimed and updated location listings across platforms including Google, Yelp, Facebook, Bing, TripAdvisor, and FourSquare
• Executed campaigns including limited time offers and surprise and delights, developed briefs to partner with Brand and Operations
• Guided social media with a Content Calendar, identified branded Story Highlights and refreshed Instagram Link In Bio weekly

• Streamlined relatable content to grow engagement and maintain a uniform brand on social channels, partnered with Design
• Programmed campaigns across social and website to grow engagement and interest
• Fine-tuned brand voice and learned to copy write, including messaging for coffee bean bag remodel and Amazon launch
• Built branded storyboard to communicate mission and background for American Airlines

Dallas/Fort Worth Area

• Introduced a project to assist the team in partnering with all AT&T Communication business units, driving cohesiveness across all expressions of the brand
• Created, implemented and maximized efficiency of internal stakeholder database so team could grow influence and achieve goals
• Launched a creative capture database to improve current strategy and tracking process
• Led the intern team by planning and executing a Brand Love Day for the Dallas location, as well as Atlanta and Los Angeles

• Grew Instagram popularity by 21.1K+ followers by marketing to our target audience, resulting in an increase in engagement
• Assisted in developing website and editing content, built a blog template to be sent through email and displayed on website