Alyssa Barrie Email & Phone Number

Ottawa, Ontario, Canada

• Providing communications advice and support to clients at the Public Health Agency of Canada during the launch of the national COVID-19 vaccination campaign. Key responsibilities include:
• Developing proactive and reactive communications products in a rapidly evolving context to build public trust and confidence in the COVID-19 vaccines
• Cultivating relationships with partners and stakeholders to coordinate and rollout communications strategies
• Leveraging a variety of digital platforms to combat misinformation, disinformation and address vaccine hesitancy, psychological barriers, and cognitive biases

Ottawa, Ontario, Canada

• Developing timely, clear, and factual web content and awareness resources (i.e., factsheets, infographics) published to Canada.ca/coronavirus.
• Developing and implementing communications strategies to support the Government of Canada's COVID-19 pandemic response.
• Establishing and maintaining client relationships in order to understand, assess and process their communications services needs.
• Leveraging analytics to providing strategic recommendations on multilingual translations while considering the needs of official language minority communities in Canada.

Arnprior

• Manage the website design and maintenance for https://www.kravebistro.com/.
• Implement marketing activities (i.e. email marketing campaign and newsletters).
• Monitor and update @KraveBistro social media channels.
• Develop content to promote events, increase potential customer reach, and subsequently attract new customers.

Ottawa, Ontario, Canada

• Provided strategic communications advice and recommendations to the office of Canada’s Chief Public Health Officer (CPHO).
• Played a key role in the overall operations (drafting, coordination, and publishing) for CPHO social media to support public-facing activities, events and overall digital presence.
• Drafted communication products to align with and support key priority areas of focus for Dr.Tam’s tenure as CPHO.
• Tracked analytics and reported results of digital campaigns to senior level offices.
• Provided communication support at outreach events, including event photography and live tweeting.

Gatineau

• Implemented marketing strategies to engage Canadians in events and activities related to the 150th anniversary of Confederation of Canada.
• Ensured that correspondence related to Canada 150 was well coordinated and responsive to the diverse information needs of the public, as per the Government of Canada Policy on Communications.
• Drafted web and social media content to promote Canada 150 (Facebook, Twitter, Instagram).
• Provided feedback related to the Canada 150 advertising campaign deliverables.
• Coordinated marketing partnership opportunities to amplify participation.
• Supported outreach at major events to build momentum and promote activities.

Renfrew, Ontario, Canada

• Produced live media coverage clips at local events.
• Assisted in the research and planning of outreach activities.
• Represent positive public image for MBC Media.
• Coordinated event logistics (i.e., set-up, branding, and tear down).

Honours Bachelor In Public Relations, Communication And Media Studies

Maintaining 8.0 CGPA

English/Language Arts Teacher Education

Activities and Societies: - Honour Roll Recipient - French Immersion Certificate

Public Relations, Public Relations/Image Management

Student Member