Alyssa Kaplan Email & Phone Number

Philadelphia, Pa, Us

Valley Forge, Pa, Us

Specializing in social care operations (customer experience) and social listening

New York, New York, Us

Led social media and influencer marketing strategy for the world’s largest online catalog of educator-created content, utilized by 7 million teachers globally• Managed brand social communities (via Sprout Social) with a combined following of over 1.5 million educators, standardizing community management practices for growth and efficiency • Created the company’s first-ever influencer program, driving awareness of a new digital product (Easel by TPT) across Instagram, TikTok, and YouTube• Launched TPT’s presence on TikTok, educating internal teams about the benefits and risks of the platform, while creating processes to accommodate TPT’s team structure and fast pace of TikTok trends• Developed and tracks the performance of quarterly OKRs, presenting monthly updates to marketing, sales, and operations leaders

New York, New York, Us

New York, Us

Founded an accessories brand, which partnered with independent artists to create hair accessories that spread joy and promoted individuality, while also donating to nonprofit causes selected by the brand’s partner artists• Developed and owned ongoing strategy and management of eCommerce Shopify business, including product development with partner artists, production, marketing, and customer experience• Grew the brand’s customer community from zero to hundreds of engaged customers through social media, email (Klaviyo), events, and press coverage

San Francisco, California, Us

• Client account management, including fielding requests, building timelines, and tracking financial reports.• Develops and executes influencer marketing campaigns, inclusive of ideation, outreach, contracting, content approvals, and post-campaign reporting.

San Francisco, California, Us

• Social strategy for both evergreen and campaign-based social content, developing content calendars in collaboration with the creative team.• Delivers weekly, monthly, and campaign-based reports, developing insights and recommendations to optimize the brand’s organic and paid social strategy.

Austin, Texas, Us

• Implemented community management workflows and processes for customer brands using the Spredfast software, ensuring compliance for customers within regulated industries.• Communicated software updates to customers, providing resources and proper training before implementation.• Monitored and managed social presences for customer brands, responding to social inquiries and communicating with internal teams.• Identified trends to inform future content and community opportunities.• Executed paid social campaigns with Twitter Ads and Facebook Ads Manager.

New York, Ny, Us

• Content management, migration, and development for eCommerce clients.• Managed internal content marketing projects.

Dallas, Tx, Us

• Researched, wrote, and edited content for Southwest's internal and external blogs and magazines.• Uploaded daily content and moderated comments on the Nuts About Southwest blog.