Alyssa Burke Foley Email & Phone Number

New York, New York, United States

New York, New York, United States

• Produced both virtual and live events ranging from 100 to 1,500 attendees with upwards of $500k in budgets; managed the in-house teams (marketing, social, and design) and external vendors/agencies on all projects and.
• Created and maintained all key project documents including budget, ROS, work back schedules, contact list, etc.
• Ideated custom concepts and provided hard cost scoping to create best-in-class experiences and events for both theSkimm brand events and revenue generating sponsored events.

New York, New York, United States

New York, New York

• Collaborate with media partners to develop sponsorship opportunities to enhance client’s media presence
• Manage the execution of client projects between vendors and clients (i.e. creation of custom content, in-show integrations, talent acquisition, providing client assets)
• Oversee and manage a team of four on the execution and maintenance of media negotiations
• Lead the billing and invoice management of all National TV buys for several clients
• Lead the preparation of slides for client presentations
• Develop and maintain client relationships

Greater New York City Area

• Led the negotiation, placement and maintenance of National video media buys on behalf of clients (Subaru of America, OSMO, and Japan National Tourism)
• Trained and managed the workloads of two Negotiators and two Associates, reviewed all documents and reports prepared by them
• Executed and led the MMi media audit for one client. Collected all documentation to be audited against including billing accuracy and timeliness, vendor violations, and the efficiency and delivery of each buy
• Negotiated pricing to secure efficiencies and represent client’s objectives
• Accountable for video plan output timeliness, accuracy and delivery
• Led the billing and invoice management of all National TV buys for several clients

Greater New York City Area

• Evaluated media plans of National TV linear and alternative video including OTT, VOD, FEP to ensure they align with client objectives
• Executed and led day to day activities including monitoring audience delivery data, pulling research reports, leading brand allocations,
• Communicated with vendors to ensure a smooth transition from order through on-air flight

Greater New York City Area

Villanova University

-Promoted the Department to the Villanova University student community-Utilized social media marketing for Department events-Communicated with students and professors in the department-Organized department files-Monitored budget, student database and department email

-Collaborate with account executives and creative team to fulfill client­based objectives-Projects Include: conducting media monitoring across online and print outlets, database specialized media lists for upcoming events and product pitches using Cision, compilingcompetitor research, client backgrounders, and writing pitches

Bryn Mawr, PA

-Planned major events to raise money for non-profit goals-Contacted donors for the 2013 Diamonds and Denim event -Attending various events to get the "word" out about the foundation-Assisted manager with retail store projects

Villanova University

-Create a marketing plan for implementing the brand program on Villanova's campus-Utilize social media as an outlet for brand promotion-Promote two on-campus events and three online events through social media and on-campus group visits - Create an original blog post each week for the Vince Camuto On-Campus Facebook Page -Photograph the brands presence on.

Certificate In Events And Convention Management, Meeting And Event Planning

Bachelor Of Arts (B.A.), Communication, Public Relations

Activities and Societies: Villanova Ambassadors, Hunger and Homelessness Awareness Week, and Pi Beta Phi Fraternity for WomenMinor: Business

Speech Communication And Rhetoric

Took Rhetoric and Democracy and Rhetoric and Myth with two Villanova professors for six weeks in Greece.

Education record