Alyssa Morgan Email & Phone Number

Auburn, Washington

• Create and oversee execution of strategic marketing plans for multiple branches based on each branch’s specific business purpose, including social media and website presences, relationship marketing, traditional.
• Identified, procured and implemented a Salesforce-based CRM app (Jungo), including initial set-up, ongoing maintenance and training responsible parties
• Develop workflows and strategies for lead generation and nurturing to increase conversion rate of leads received to loans closed
• Consult with loan officers and loan officer teams to identify individual business goals and craft unique marketing plans based on those goals
• Maintain strong positive relationships with key external stakeholders, including real estate agents, builders and other industry professionals
• Designed and launched web presence for the area’s top producing branch manager and complete regular site maintenance as needed

Seattle, Washington

• Own and manage comprehensive website implementation projects that execute the digital marketing strategy from point of sale to launch activation and transition to internal support groups
• Consult with clients on website strategy best practices and make recommendations that drive profit increases in their online retailing market
• Determine the scope of projects, manage critical timelines, and communicate with clients to keep projects on track
• Manage digital projects for clients to provide resolution, support, and oversight of website issues
• Maintain knowledge of website designs/layouts and original equipment manufacturer compliance requirements to speak to the technical feasibility of requests
• Collaborate with internal marketing, domains, advertising, SEO, and other product groups to streamline direction for channel efficiency

Mays Business School

• Develop, document, and implement a three-year marketing & communications strategy by conducting market research and competitive analysis, developing a brand vision, and creating a detailed action plan
• Build and nurture an email marketing program, including strategic lead generation, email list segmentation, and content creation
• Formalize a social media marketing program, including crafting a strategy to drive brand awareness, implementing general and campaign-specific content calendars, and overseeing content creation
• Manage all aspects of event marketing and public relations, including identifying opportunities for and executing logistics of trade show/conference booths, implementing quarterly community speaker series, maintaining.
• Direct daily marketing efforts for the Center, including digital marketing campaigns, social media marketing, development of print collateral, and website maintenance

Mays Business School

• Manage logistics and execution of executive training programs for a diverse range of clients, including speaker coordination, participant needs coordination, and all program correspondence
• Evaluate speakers, subjects, and programs to achieve and maintain highest quality of instruction designed to meet the needs of participants and client organizations
• Participate in program and curriculum development, including performing needs assessments with clients, recommending best practices and developing proposals for consideration by the client
• Coordinate marketing efforts for the Center, including overseeing digital marketing campaigns, social media efforts, development of print collateral, and website maintenance/analytics
• Implement community marketing events and collaborate with the Office of Corporate & Alumni Relations to produce events that further the mission of Mays Business School

Mays Business School

• Coordinate department financial matters by preparing reports for budgeting purposes, processing invoices, and reconciling over 150 accounts
• Function as the Marketing Department Human Resource Liaison with responsibilities including new employee on-boarding, payroll and benefits processing, maintaining personnel files, and serving as a departmental point of.
• Support the Center for Retailing Studies in preparing for annual events such as the Retailing Summit and Retailing Career Fair
• Oversee upkeep and integrity of departmental assets, including computers, office furniture, and various electronic supplies
• Facilitate the faculty recruitment process by creating and managing a database of potential candidates, producing interview materials, and reporting candidate information to the Dean of Faculties

Mays Business School

• Assist Program Coordinators with managing 60+ business leadership education programs per year for executive professionals from Halliburton, Baker Hughes, BMC Software, and Law Enforcement Management Institute of Texas
• Design and distribute program materials using Microsoft Excel, Microsoft Word, Microsoft Publisher, and Microsoft Word
• Specialize in hospitality, ensure efficiency of service, and assist with any logistical inquiries by hosting participants in the center and at off-site events

Bryan/College Station, Texas Area

• Collaborate with clients and coordinators to produce high quality events, such as weddings & galas, including initial design conceptualization, logistical planning, and event execution
• Support rental staff in fulfilling weekly orders by receiving, processing, and organizing inventory
• Represent Ashley & Company by assisting clients in the shop and responding to telephone inquiries

Mays Business School

• Provide office support for the Director and Associate Directors of Graduate Business Career Services, including calendar management and responding to telephone inquiries
• Design presentation materials for graduate workshops using Prezi, Microsoft Publisher, and Microsoft PowerPoint
• Assist in maintaining candidate profiles for full-time MBA program
• Assist in keeping the employer database current