Alyssa Diel Email & Phone Number

- Managed and implemented organic social media strategy across LinkedIn, Instagram, and Facebook.- Spearheaded the successful launch of Instagram in July 2023, enhancing the company's social media presence and engagement.- Drove an impressive 45.1% year-over-year growth in LinkedIn followership throughout 2023, surpassing annual targets by August through strategic content planning and audience engagement initiatives.- Developed comprehensive standard procedures for community responses across all social media channels, ensuring consistent brand messaging and timely engagement with stakeholders.- Fostered seamless collaboration across departments to conceptualize and execute impactful social media campaigns and content, resulting in increased brand visibility and audience engagement.- Conceptualized, executed, and managed various marketing campaigns, including the highly successful Monthly Employee Spotlights initiative, Stew the STERRAD, and the commemorative 30 Years of STERRAD Systems campaign, contributing to brand recognition and customer loyalty.- ACHIEVEMENT: "Build Extraordinary Teams" Fortive9 ASPirational Award 2023 | ASP Commercial Sales Meeting - We are authentic and humble in supporting our teams to perform at their best.

- Orchestrated the management of a high-impact paid media program, surpassing a $100K budget, by creating strong partnerships with vendors to strategically place advertisements, resulting in significant return on investment (ROI).- Innovated and implemented standardized procedures for conferences, streamlining event planning processes by creating detailed timelines for various event components and establishing communication templates, ensuring seamless coordination and execution of company presence at industry conference.- Played a pivotal role in the content creation process across diverse marketing channels, including social media, email marketing, paid media, and the company website, ensuring consistent brand messaging and engaging content that resonated with target audiences, enhancing brand visibility and driving customer engagement.

Everett, Washington

- Collaborated closely with Channel Sales to spearhead the development of account management standard work, encompassing monthly tracking, presentation templates, and defined account segmentation guidelines tailored for the United States and Latin America markets, enhancing operational efficiency and sales effectiveness.- Demonstrated exceptional project management skills by orchestrating the successful launch of 17 new products into distribution channels, navigating tight deadlines with precision and ensuring seamless coordination across cross-functional teams.- Coordinated the seamless execution of monthly e-newsletters, maintaining an extensive contact list of over 200 internal stakeholders, and achieving remarkable engagement metrics, including an average open rate of 40.86% and an impressive click-through rate (CTR) of 34.82% through November 2021, effectively fostering internal communication and driving awareness of key initiatives within the organization.

Bothell, Washington

- Drove innovative local marketing strategies and initiatives to foster growth and customer loyalty across both new and existing agencies within the PNW region, driving measurable business impact and enhancing market presence.- Launched a highly successful $75,000 cost-share program in collaboration with three external vendors and 70 exclusive agencies, resulting in the generation of an estimated 22,000 additional leads in Q1 2020, demonstrating exceptional ROI and amplifying agency success.- Coordinated and delivered comprehensive marketing program enrollment webinars and office hours for agencies, providing support and guidance to 86 unique agents throughout 2020, facilitating their successful adoption and implementation of marketing initiatives tailored to their specific needs and objectives.- Played a pivotal role in bi-weekly market meeting calls, leveraging effective communication skills and strategic insights to disseminate key updates on new marketing strategies and programs developed in collaboration with the Home Office, fostering alignment and ensuring seamless execution at the regional level.- 2020 Allstate Employee Advisory Board Member.

Everett, Washington

- Coordinated the management and execution of the 2019 Distributor Sales Engagement Strategy, driving heightened distributor engagement and amplifying sales performance through strategic planning and implementation.- Achieved an exceptional 153% increase in participation within the Distributor Training Program throughout 2019, leveraging innovative tactics and targeted communications to foster a culture of continuous learning and skill development among key stakeholders, enhancing distributor capabilities and driving growth.- Increased open rate by 6% and click-through rate (CTR) by 14% over 2018 for monthly Distributor Newsletter, increasing visibility to key initiatives and product launches. - Supported the development and implementation of a dynamic website homepage marketing strategy spanning across five distinct business units, optimizing online visibility and user experience to effectively showcase product offerings, drive traffic, and bolster lead generation efforts, resulting in heightened brand awareness and customer engagement.- Key member of team tasked with expanding into a new market, Clean Technology.- 2019 Fluke Accelerate Network Professional Development Board Member.

Everett, Washington

- Crafted and refined compelling campaign and product content in collaboration with subject matter experts, ensuring messaging alignment with brand objectives and resonating effectively with target audiences to drive engagement and conversions.- Managed a substantial $689,000 annual media budget, coordinating and trafficking over 400 placements each year, optimizing resource allocation to maximize campaign reach and effectiveness while adhering to budgetary constraints.- Implemented strategic enhancements to the media budget allocation, resulting in a notable 78% increase in open rates and a 23% improvement in click-through rates (CTR), demonstrating data-driven decision-making to drive tangible performance improvements.- Utilized source attribution principals and funnel metrics to quantify return on investment by publication and campaign; including light editing on HTML files.- Cultivated productive partnerships with external vendors to oversee logistics and uphold visual integrity standards for tradeshow booths, ensuring seamless execution and impactful brand representation at key industry conferences.- Contributed to the execution of the 2018 and 2019 Commercial Sales Meetings including creating the charity event and attendee engagement activities.*Contracted through Adecco

Everett, Washington

- Championed time-sensitive project coordination efforts with distributors, including auditing websites to guarantee the prompt upload of over 50 New Product Introductions (NPIs), ensuring seamless product availability to consumers.- Organized and facilitated weekly New Product Introduction (NPI) calls, bringing together a diverse team of 20+ members to evaluate launch window asset readiness, fostering collaboration and alignment across departments to enhance the overall success and effectiveness of product launches.- Implemented streamlined processes and protocols to facilitate efficient project management and coordination, enabling the seamless execution of NPI initiatives and ensuring adherence to strict deadlines and quality standards.- Leveraged proactive communication and problem-solving skills to address potential bottlenecks and challenges, mitigating risks and driving continuous improvement in the NPI process to optimize outcomes and enhance overall operational efficiency.*Contracted through Adecco

Bothell, Washington

- Conducted thorough investigations into complex liability auto accidents, determining fault by engaging with all involved parties, witnesses, and obtaining official reports.- Negotiated fast track bodily injury settlements for claimants that did not pursue medical treatment, ensuring efficient resolution of claims.- Coordinated vehicle inspections and arranged rental reservations for both claimants and insured parties to facilitate smooth claims processing.- Managed the processing of claim payments for vehicle damages, ensuring timely and accurate compensation.- ACHIEVEMENT: Customer Service Adjuster of the Month in July and September 2016.

Bellingham, Washington

- Delivered customer service by providing product recommendations and promptly addressing inquiries both in person and over the phone.- Ensured product availability and presentation by consistently restocking displays with new and back-stock inventory items.- Enhanced visibility and sales by strategically placing advertising signs and arranging merchandise on fixtures to attract customers.- Preserved the visual appeal and integrity of the Ready-to-Wear (Women’s Department) through meticulous maintenance and recovery efforts.

Bachelor Of Arts (Ba), Business Administration-Marketing, International Business

Direct Exchange Student Program