Alyssa Dines Email & Phone Number

Portland, Oregon, United States

Remote

• Defined and developed end-to-end base management/customer lifecycle strategy for marketing growth and engagement of Fiber and multiproduct base. Managed program and product development budgets as well as P&L growth.
• Developed customer segmentation and offer strategy based on business analytics and AI insights. Prioritized $100M offer budget on key cohorts. Result: 1.5M+ customers saved annually and 10+ bps YoY churn reduction.
• Integrated multiple disparate teams into singular effort to increase equipment upgrades: o Developed strategy around key cohorts for maximizing churn benefit and revenue potential ($12B+ ACV). o Led the creation of new.
• Spearheaded multiproduct customer lifecycle management through the creation of cross-save loyalty and retention strategy. Minimized churn while protecting ARPU and P&L impacts. Result: 450+ bps churn improvement.
• Designed first campaign for Internet and Mobility customer growth: o Promoted benefits of bundle with upsell + cross-sell offer. o Created CLM brief with messaging and go-to-market omni-channel strategy including.

Remote

• Led a team of 7 to develop retention, loyalty and engagement campaigns and tactics. Partnered with cross-functional teams and served as SME/liaison, putting the customer first while meeting financial commitments.
• Subject matter expert (SME) and key advisor on all projects impacting existing customer base. Brought in to assess customer impacts and offer creative solutions. For example, provided alternative solution for price.
• Identified gaps in CX for Movers and developed strategic program roadmap that spanned multiple years: o Utilized data from consumer insights (qualitative and quantitative research) and competitive analysis. o.
• Ideated creative solution to customer cohort experiencing high churn from a trigger event. Gained leadership and cross-functional buy-in through executive storytelling. Result: +19% survivability, 62K saves, and $70M+.
• Outperformed churn forecasts by 300k+ in 2021 and 100K +in 2022, resulting $1.2B+ incremental revenue ($3000 ACV) by testing and scaling new tactics that deliver profitable growth.

Remote

• Product owner for loyalty and engagement strategy and programs, with responsibility to deliver churn forecast while optimizing key performance metrics such as P&L and ROI. Trained and mentored team of 5.
• Developed customer segmentation strategy using quantitative and qualitative analytics to identify potential churn triggers. Leveraged AI, machine learning and modeling. Result: 28 bps churn reduction and $100M+ value.
• Partnered with advanced analytics team on propensity to churn model. Developed and implemented strategy including targeted offers and call routing. Result: $250M+ LTV/ACV.

El Segundo, California

• Designed and implemented retention strategy including Go-To-Market (GTM) strategy. Required translating marketing strategy into both technical requirements and agent/consumer friendly materials.
• Designed acquisition, cross-sell, and retention offer strategy and led the implementation of an omnichannel and multiproduct decisioning tool to present the right offer to the right customer at the right time. Result.
• Launched over 100 new offers that are exposed to 20 million subscribers, including offer creation, customer targeting, go-to-market strategy, marketing communication, production validation, and defect management.

El Segundo

• Drove marketing execution efforts for multivariate offer testing across broadband, video and mobility products in multiple channels.
• Prioritized A/B testing roadmap across competing priorities by assessing 1) overall potential, 2) timing/scheduling impacts, 3) customer eligibility and segments. Result: $500K+ annual revenue and $24M+ spend reduction.
• Established monthly reporting on key performance metrics and led department-wide meetings with senior leadership to communicate results and recommendations for continuous improvement.

Multiple Locations

• Managed sales team of 20-30 at stores of increasing volume while also managing store operations such as merchandising, scheduling, hiring/firing, inventory, etc.
• Ranked Top 1% for the West Region in 2015 by motivating and inspiring every level of my team to bring their best performance. Mentored and successfully promoted 10 employees.
• Collaborated with marketing team on local events to drive business on college campuses. Result: 10% increase in annual gross adds.

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

• Memberships: Anderson Women’s Business Connection, Anderson Marketing Association, High Tech Business Association, Anderson Ski and.

B.A, Sociology

Activities and Societies: • Honors: Sociology Honors Program with Distinction in the Major, College of Letters and Science Honors Program.

A.A, General Education

• Honors: Dean’s List • Specializations: Business communication, time management and organizational efficiency • Other Achievements: First.

Bachelor Of Arts - Ba, Sociology