- Develop custom marketing strategies for diverse clients, utilizing wide range of approaches, including event activations, social media marketing, and key partnership cultivation.- Create compelling and relevant content for digital and print outlets, including photography and copy-writing.- Curate and implement multi-platform social media plans for new and established brands.- Design and construct websites to appeal to target audience and increase online visibility.- Establish actionable sponsorship and fundraising frameworks for nonprofits.

Writer/creator of the Brandywine Table- a monthly food and recipe column celebrating local growers, makers, and chefs throughout the region.

- Manage, plan, and organize marketing projects, including co-branded sponsorships and events and direct team members to ensure logistic initiatives were achieved within strict time demands. - Build and cultivate nonprofit, municipal, and b2b partnerships and negotiate and develop customized sponsorship programs to grow brand awareness and customer base. - Partner with colleagues and develop strategic plan to leverage and secure large-scale sponsorships including, Philadelphia Phillies, Philly Beer Week, SPCA, YMCA, and Boys and Girls Club to effectively achieve brand visibility and loyalty. - Spearhead and implement global and regional promotional programs and manage brand messaging to engage targeted demographics. - Create, curate and monitor social media presence and brand messaging resulting in highest annual audience growth (21.9%) and engagement (125.6 per post) in region. - Developed and implemented comprehensive new market strategy and partnered with vendors, community organizations, and local media to promote opening of Exton store. Led to outstanding opening day/week sales, exceeding previous 5 openings (23.7% above average).

- Created and implemented Promotional Coupon program and managed ongoing logistics platform to support sales goal objectives. - Developed and produced financial reporting metrics and analyzed promotion results utilizing MicroStrategy that identified an increase in net sales of $3MM from 41,000 unique transactions. - Compiled real-time analytic data and best practice recommendations for regional marketers and executive management. - Utilized Urchin Tracking Module (UTM) parameters and Google Analytics to assess efficacy of digital assets and guide marketing team with digital campaign strategy. - Communicated regional and global giving campaign programs, including 5% Day, and Nickels for Nonprofits and managed donation reporting that generated over $1MM in support for philanthropic initiatives. - Directed regional collective impact program Feed4More including development of cause-marketing strategy and social media toolkit that effectively raised $145K in donations benefiting Feeding America food banks. - Partnered with regional executives and team members to create marketing strategies that successfully launched 5 grand store openings, including flagship Philadelphia location. - Developed and implemented Grand Opening Toolkit and trained and guided new hire employees with protocols to support new store openings.