Media Relations
Current- PR strategy execution for Oakley Action Sport initiatives- Lead media outreach for Action Sport, Performance Sport, Lifestyle and Women’s categories- Plan and execute experiential press trips/events- Manage strategic brand partnerships including influencer + brand ambassador strategy- Manage communication and integration of deliverables of external agency partners- Identify and track KPI's for PR initiatives - Product seeding (film + television)- Manage seasonal press previews for top editors, bloggers, stylists (concept + execution)