Alyssa J. Young, Mcl Email & Phone Number

• Manage team to execute B2B strategic communications for various industrial, construction and higher education clients• Part of leadership team for group of accounts, collaborating to guide overall brand strategy, client relationship management and team operations• Lead all PR and content strategy planning efforts across group of accounts• Manage relationships with 12+ client contacts• Oversee budget estimation and performance for all strategic communications jobs and retainers• Responsible for organic growth for existing clients• Part of PR and Content Strategy department leadership, guiding best practices and innovations for work and approach• Part of inaugural Leadership Council, charged with elevating agency work and client outcomes• Part of VGM (parent company) Diversity Equity & Inclusion leadership team

Managed a team of four to execute B2B strategic communications — including content strategy, media relations, content creation, trade show planning, partner and influencer relations, e-newsletter development, and more — for group of large industrial companies generating more than $1 billion in revenue.

• Led a cross-functional team of four to develop and implement data-driven, strategic, audience-centered internal and admission communications.• Oversaw student recruitment communications strategy that resulted in a 23.4% increase in applications year over year.

Des Moines, Iowa Area

• Led the development and execution of strategic communications to key stakeholders regarding significant changes to the University’s tuition pricing model • Developed and implemented weekly internal newsletter aimed at keeping faculty, staff, and students informed and engaged in the campus community; maintain a unique click rate of 40–50%• Worked directly with Drake University President’s office and other University executive departments on high-level, strategic communication efforts, including response and risk management communications• Created, implemented, and managed strategic communications for roll out of Drake Executive Education Center, resulting in $400,000 in revenue in first year of operation• Crafted internal messages and messaging points for community and campus engagements for Drake University President Marty Martin • Led the development of a comprehensive brand and brand book for Drake University by partnering with an outside firm to establish brand guidelines and integrate existing brand standards• Beyond job responsibilities, served on All Staff Council, which included working to improve communications to and among staff with the goal of enhancing engagement in Council activities

Des Moines, Iowa Area

• Write content for a variety of communication vehicles for several audiences including employees, prospective students, parents, current students, and alumni • Lead planning and implementation of online recruitment tools• Plan and provide strategic content for website redesign• Proof majority of pieces coming out of the office• Write feature articles for institutional magazine• Provide communication recommendations and vision guidance to various clients across campus

Des Moines, Iowa Area

• Managed media relations efforts for all areas of campus, securing coverage in publications like the Des Moines Register, Christian Science Monitor, and US News & World Report• Managed electronic newsletters with 60,000+ audience - develop, assign and write articles, edit all articles, provide creative direction• Managed student interns• Developed and implemented strategic communications• Led development of expert guide for the University, which included interviewing faculty members across campus (http://news.drake.edu/expertguide/)

West Des Moines

• Worked with myriad clients in all areas of public relations - media relations, on-site media coordination, promotions, event planning, strategizing, social media.• Managed social media accounts for national travel/tourism client.• Managed on-ground promotions for national travel/tourism client.• Conducted media relations for clients, securing TV, radio and print coverage including the Des Moines Register, Baltimore Sun, Hartford Courant, Charlotte News & Observer and KIWI Magazine.• Designed print and online advertisements.• Secured 100+ media placements for annual home & garden show, totaling more than 10.3 million impressions.

Master’S Degree, Communication Leadership

B.A., Journalism And Mass Communications

Minored in History and obtained certificate in Entrepreneurial Management.

Study Abroad

Education record