Alyssa J. Young, Mcl Email & Phone Number

• Manage team to execute B2B strategic communications for various industrial, construction and higher education clients
• Part of leadership team for group of accounts, collaborating to guide overall brand strategy, client relationship management and team operations
• Lead all PR and content strategy planning efforts across group of accounts
• Manage relationships with 12+ client contacts
• Oversee budget estimation and performance for all strategic communications jobs and retainers
• Responsible for organic growth for existing clients

Managed a team of four to execute B2B strategic communications — including content strategy, media relations, content creation, trade show planning, partner and influencer relations, e-newsletter development, and more — for group of large industrial companies generating more than $1 billion in revenue.

• Led a cross-functional team of four to develop and implement data-driven, strategic, audience-centered internal and admission communications.
• Oversaw student recruitment communications strategy that resulted in a 23.4% increase in applications year over year.

Des Moines, Iowa Area

• Led the development and execution of strategic communications to key stakeholders regarding significant changes to the University’s tuition pricing model
• Developed and implemented weekly internal newsletter aimed at keeping faculty, staff, and students informed and engaged in the campus community; maintain a unique click rate of 40–50%
• Worked directly with Drake University President’s office and other University executive departments on high-level, strategic communication efforts, including response and risk management communications
• Created, implemented, and managed strategic communications for roll out of Drake Executive Education Center, resulting in $400,000 in revenue in first year of operation
• Crafted internal messages and messaging points for community and campus engagements for Drake University President Marty Martin
• Led the development of a comprehensive brand and brand book for Drake University by partnering with an outside firm to establish brand guidelines and integrate existing brand standards

Des Moines, Iowa Area

• Write content for a variety of communication vehicles for several audiences including employees, prospective students, parents, current students, and alumni
• Lead planning and implementation of online recruitment tools
• Plan and provide strategic content for website redesign
• Proof majority of pieces coming out of the office
• Write feature articles for institutional magazine
• Provide communication recommendations and vision guidance to various clients across campus

Des Moines, Iowa Area

• Managed media relations efforts for all areas of campus, securing coverage in publications like the Des Moines Register, Christian Science Monitor, and US News & World Report
• Managed electronic newsletters with 60,000+ audience - develop, assign and write articles, edit all articles, provide creative direction
• Managed student interns
• Developed and implemented strategic communications
• Led development of expert guide for the University, which included interviewing faculty members across campus (http://news.drake.edu/expertguide/)

West Des Moines

• Worked with myriad clients in all areas of public relations - media relations, on-site media coordination, promotions, event planning, strategizing, social media.
• Managed social media accounts for national travel/tourism client.
• Managed on-ground promotions for national travel/tourism client.
• Conducted media relations for clients, securing TV, radio and print coverage including the Des Moines Register, Baltimore Sun, Hartford Courant, Charlotte News & Observer and KIWI Magazine.
• Designed print and online advertisements.
• Secured 100+ media placements for annual home & garden show, totaling more than 10.3 million impressions.

Master’S Degree, Communication Leadership

B.A., Journalism And Mass Communications

Minored in History and obtained certificate in Entrepreneurial Management.

Study Abroad

Education record