Product Manager for all things Wheeled Goods - Strollers, Travel Systems, Stroller Wagons for Evenflo. Responsible for leading consumer research to develop roadmap for future product development. Use data to continuously evaluate progress and refine your strategy to ensure product-market fit. Work cross-functionally with legal and engineering to initiate hazard review meetings and Managing the existing SKU portfolio and changing consumer and retailer needs. Collaborating with sales and key accounts to identify growth opportunities and align on channel strategies. Leading retailer presentations and understanding gaps in the market. Manage the on-going retailer CLRs and set date needs. Executing roadmap on time and on cost, hitting gross margin goals. Own product pricing and price list.Managing feature trade offs to ensure value proposition makes sense for consumer. Work with the supply chain team to ensure product is delivered on time. Leading Photo Shoots, digital development, blogs & brainstorming session. Leading instruction copy, initiate brand kickoff meetings, participate in brand marketing, packaging and creative reviews. Own product naming process.

Responsible for managing the Credit Card business specific to existing customer marketing. - Mange ongoing Early Month on Book communication points- Create engaging quarterly spend campaigns, quarterly product reinforcement campaigns and additional touches as necessary depending on on-going activations.- Work with both internal and external creative agency partners to develop best in class email campaign creative- Ensure compliance audits and reviews are done and fully approved and vetted in a timely manner with cross-functional teams. - Work closely with the product and analytics team to develop campaigns that are meaningful to the customer. - Coordinate with the Email Ops team to create campaign specific tickets in the workflow management tool, provide metrics for the customer list pull, approve list and final waterfall counts as necessary for each individual campaign.

Act as the liaison between the agency and the internal clients, coordinating the creative development of clients’ marketing and communications efforts.- Manage the workload of the internal Video team, consisting of videographers, graphic designers and copywriter. - Set up kick-off meetings and job requests while managing timelines for projects.- Review and approve creative materials, and managing revision process.- Understand the industry and client needs, serving as point person for both the client and the creative team, being a Sallie Mae brand ambassador, being a subject matter expert for the entire creative process from kick-off to delivery, and handling day-to-day activities for the client accounts.- Ensure strategic alignment with all client goals and overall company goals.

Responsible for successful execution of client project work within the Digital Advertising and/or Web space for Converge’s Higher Education Clients (Converge has been acquired by RNL). Work closely with Business Developer Directors to ensure the completion of contracted work to client satisfaction.- Build, coach, and develop high-performing, highly engaged teams- Efficiently execute all day-to-day operational aspects of projects, including communication of client needs to team ensuring that all projects are delivered on-time, within scope and within budget- Measure and maintain project performance using appropriate tools and techniques- Management of client and team driving decisions across the project organization- Develop comprehensive project plans to be shared with clients as well as other staff members- Bring team into a new project management software, creating new project timelines, goals and measurement metrics

Responsible for the project management of multiple creative projects that leverage the in-house Creative team. Projects include print & digital deliverables for multiple business channels.- Performs project management and trafficking duties related to projects moving through the creative department with a focus on print. Jobs include: Catalog, Retail Signage and Direct Mail.- Acts as the main point of contact for marketing, merchandising and e-commerce to supply all necessary information to the creative team.- Uses our established workflow tool to develop schedules for all projects and work closely with the design teams to ensure all projects are delivered on time.- Maintains a weekly status report that includes all current projects.- Oversees a weekly meeting with the creative and copy teams to review the status of current projects and weekly priorities.- Partners with Art Directors to ensure all creative is completed with the most up-to-date information available. Monitors any cross-channel changes that may affect print deliverables.- Facilitates the approval and sign off of all projects.- Schedules and attends approval meetings with the executive team. Provides recaps and next steps to the project team as needed.- Constantly strives to improve processes and workflows.

Responsible for the brand marketing, product development and license management of multiple brands (Hot Wheels, Barbie, Thomas and Friends, True and the Rainbow Kingdom).- Manage product lifecycle and rationalization, including profitability analysis and forecast management - Work cross functionally across a global organization to define, lead and achieve annual product line development goals - Provide marketing strategies for product definition, features, price point, trade targets and consumer support programs - Ensure that brand product pipeline is full and on target to meet corporate objectives - Partner with global sales teams to understand business needs, retailer trends & challenges, identify growth opportunities, and provide strategic direction - Analyze brands’ retail sales data and competitive trends in the marketplace to seek out new consumer insights for future brand development - Partner with outside agencies to develop comprehensive advertising, promotion and public relations plans - Act as point person/key liaison on all brand-related matters, providing timely and consistent communication of brand activity and key information to internal teams

Responsible for the marketing and development of all product line initiatives under the Tommee Tippee Brand, including but not limited to:- Manage all new product development and existing product development initiatives, including Business Case Development through to product execution- Develop packaging communication and execution across multiple product lines- Manage packaging execution and implementation across all SKUs- Accountable for delivering marketing strategies to attain or exceed sales targets and profit goals while increasing market share within the category- Closely monitor trend data and perform product research and competitive analysis- Product rationalization and SKU management of over 200 products, across different categories- Pre-launch responsibilities that meet product activation requirements, including line reviews and retailer meetings- Assist creation of new marketing strategies, i.e. Facebook live to engage new and existing followers in product content- Collaborate cross functionally with team members to include trade marketing and sales to ensure successful product launches, both in region and globally

Responsible for the brand and product development of the Keurig Hot Systems and Rivo Cappuccino and Latte System- Direct contact for cross-functional teams, managing relationships to ensure alignment between teams- Worked on product ideation and development through product launch across multiple systems- Maintain a productive relationship with Partner brands and Contract Manufacturers in China/Malaysia- Coordinates all marketing efforts with each team ensuring each is on budget, on time, and correctly reflecting the Keurig brand- Manages monthly business tracker, reported up to Senior Management of Keurig and Lavazza of the forecast, P&L, shipments and sales for both the Brewer and Portion Packs- Managed research and tracking of competitive products & systems, cross-functionally managing sensory, engineering, quality, consumer insights and US commercial departments.- Assist Sales and US Commercial team and retailers fully at launch and throughout with marketing materials- Manage the Creative Service team, ensuring all printed materials and primary packaging are up to date with language, TM’s, key messaging, as well as managing a design agency- Heavily involved with engineering and quality teams to ensure product going to market is up to our standards- Coordinated consumer research projects; attended focus groups, managed HUT and OUT- Channel experience: Direct Response TV, retailer print advertising, digital display, front- and back-end digital analytics, mobile tour marketing - Category experience: CPG

Responsible for the brand and product development of the Rivo Cappuccino and Latte System.- Direct contact for all cross functional teams- Maintain a productive relationship with Lavazza and Contract Manufacturers in China (Don Lim and Providence)- Coordinates all marketing efforts with each team ensuring each is on budget, on time, and correctly branded (and co-branded with Lavazza)- Manages monthly business tracker, reported up to Senior Management of Keurig and Lavazza of the forecast, P&L, shipments and sales for both the Brewer and Portion Packs- Assist retailers fully at launch and throughout with materials and any needs that may arise- Manage the Creative Service team, ensuring all printed materials are up to date with language, TM’s, key messaging,- Heavily involved with engineering and quality teams to ensure product going to market is up to our standards- Coordinated consumer research projects; attended focus groups, managed HUT and OUT- Channel experience: Direct Response TV, retailer print advertising, digital display, front- and back-end digital analytics, mobile tour marketing

Marketing Assistant for the At Home Product Marketing Group- Supported all Brewer and Accessories teams- Managed item set up process with finance through documentation team- Managed ECN process for all artwork and packaging uploads- Worked closely with accounting on PO writing and receiving - Assisted with new color development program- Managed online tracking and reporting of social/web/blog sites, with a weekly report- Other duties as assigned

- Managed all events, internal as well as trade shows: Coordinated all Innovation Leaders Forms run by IMTK, managed vendor relationships and contracts, attendee relationships and all event communications.- Managed all email lists as well as created and executed all email marketing campaigns- Managed CRM system and generated sales leads- Assisted with all RFP’s- Transitioned smoothly from one role to another as organization downsized- Category experience: Innovation and Crowd sourcing

Working closely with the Assistant Vice President of Marketing and Communications. I am responsible for creating all sponsorship marketing material, creating financial brochures, and any other marketing materials needed for the bank. Have also worked on data upkeep and filing organization.

Worked as the marketing/events intern, keeping database up-to-date, worked within existing design files to create publications for events, worked at events.