Alyssa Richardson Email and Phone Number
With a wealth of experience across the non-profit, corporate, and public safety sectors, I am a highly skilled corporate and crisis communications professional. I have a demonstrated track record of effectively harnessing national and local media to achieve desired results for organizations and a proven ability to mobilize resources in crisis situations to elevate the brand and public image. My expertise spans consumer insights, media relations, social media marketing, brand building, reputation management, and excellent written, verbal communication and presentation skills.
Goto Foods
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Corporate Public Relations ManagerGoto Foods May 2024 - Present• Manage public relations for the organization and seven international brands within the organization’s billion-dollar portfolio.• Devise and execute strategic public relations initiatives that align with the company’s overarching objectives.• Create and manage media requests, press materials, and media relations for the corporation.• Create and implement crisis communications plans, developing key messaging and coordinating withinternal teams to ensure consistent and effective communication within the company.• Implement and manage corporate social media platforms to drive B2B marketing. -
Communications ManagerAtlanta Fire Rescue Department (Ga) Aug 2021 - May 2024Atlanta, Georgia, United States• Served as the key spokesperson of the Atlanta Fire Rescue Department.• Managed the daily operations of communications and public affairs.• Managed communications for internal and external audiences for the largest fire department in the state of Georgia on behalf of the Fire Chief, 1,200 firefighters, and 36 fire stations.• Managed media strategy, developed press releases, coordinated press conferences and maintained press relationships.• Engaged, cultivated and executed media relations to ensure coverage of the Department's activities outside of breaking news to advance the Department's mission and goals.• Served as the crisis management delegate to provide direction to elected officials, news media, and citizens of Atlanta.• Monitored current incidents and kept the Mayor, City of Atlanta, and citizens abreast of breaking news stories through the local and national news media.• Collaborated cross-functionally with colleagues across Atlanta to achieve the current mayoral administration's vision (under two administrations).• Served as executive editor for the development, production, and maintenance of the internal and external communication vehicles, including the official website, marketing materials, publications, flyers, and annual reports.• Created and managed executive briefing materials, schedules, run of shows, and logistic planning for strategically implemented public relations activities and community engagement events designed to enhance the department's brand.• Maintained and created content for the Atlanta Fire Rescue website and social media channels, increasing by 40% in two years (more than 50k followers across platforms). -
Corporate Communications ConsultantMacy'S Sep 2022 - Sep 2023Atlanta, Georgia, United States• Collaborated with internal teams and other members of the corporate internal communications teams to develop critical, timely, and informative key business communication for Macy's Inc.• Developed and published official Macy's Inc. storytelling for internal communications channels to enhance brand recognition and organization goals, aiding in raising millions for Macy's Inc. Mission Every One initiative and non-profit partners.• Ensured coordination between Stores and enterprise-wide executive communications for consistency of voice and messaging across businesses.• Partnered closely with the Director and Stores Communication team to evaluate and streamline current communications vehicles for the Stores organization.• Lead cross-functional meetings to create communications that clearly and succinctly explain and connect Macy's strategy, business, employee value proposition, company values, and culture for colleagues.• Analyzed Macy's communication processes, ultimately enhancing internal communications strategies for over 25,000 employees and hundreds of Macy's storefronts. -
Regional Communications ManagerCore (Community Organized Relief Effort) Jan 2021 - Jun 2021Atlanta, Georgia, United States• Headed the implementation of the CORE COVID-19 service model to expand the program across the state of Georgia.• Developed cohesive communications, marketing strategy, and budget for CORE Georgia.• Worked with colleagues throughout the international organization and affiliates to create innovative communications to support CORE initiatives and engage supporters and patients.• Lead ideation, preparation, and delivery of tactical and strategy updates on communications and community outreach for more than a dozen weekly vaccination events.• Overseen Georgia's internal organization communications, community health education efforts, and marketing efforts in coordination with Community Outreach Manager.• Facilitated social media content and streamlined reporting of KPIs for social media channels, including engagement, followers, and ROI. -
Public Relations Consultant34Th District State Rep. Campaign Jan 2020 - Aug 2020Michigan, United States• Developed and executed a comprehensive public relations program for Arthur Woodson’s 34th District Reprehensive campaign that gained public attention resulting in votes.• Coordinated the complete lifecycle of multiple special projects and supported the marketing team in creating new policies.• Drafted and edited press materials, these include but are not limited to press releases, targeted media alerts, pitch letters, and a comprehensive social media management strategy.• Provided regular insights to client detailing performance, campaign optimization, and new opportunities.
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Marketing Communications ManagerEmpower Nov 2016 - Jan 2020Flint, Michigan, United States• Developed and managed the marketing and communications initiatives on behalf of a non-profit organization that focuses on improving youth literacy; these include but are not limited to: the development of press releases, promotional material (i.e. flyers), and social media management.• Managed social media platforms including Facebook and Instagram to develop a digital presence within the Flint community.• Analyzed key viewer insights including but not limited to: top location, age, gender, and peak activity time to strategize, spearhead, and implement marketing campaigns.• Researched top-performing/most-followed hashtags to increase engagements/brand exposure.• Received recognition for Employee of the Month in April 2017.• Managed the marketing and communications initiatives for several children’s book events including Hey Pretty Girl and Hey Smart Girl; this resulted in the attendance of 150+ parents and children as well as $15,000 in revenue for each event.• Served as a primary component in training, mentoring, and developing newly hired interns on best practices in digital media and communications.• Increased Facebook followers by +/- 1,000 through the development and posting of engaging, interactive content.
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Digital Communications SpecialistEmpower Mar 2015 - Nov 2016Flint, Michigan, United States• Ensured consistency and accuracy in internal and external communications.• Coordinated closely with managers to ensure the delivery of website content, publications, and trainingmaterials.• Developed, coordinated, and implemented content for internal communication databases.• Utilized social media to schedule, develop, and manage content.
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Guest Services ManagerMarriott International Aug 2015 - Jul 2018Lansing, Michigan AreaResponsible for providing exemplary services to all guests in a professional and courteous manner, to ensure guests will revisit guaranteeing better business. • Ensured rooms have been allocated properly and ensure all registration and check-in procedures have been followed per company standard. • Maintained and updated accounts by posting and settling all monetary charges accurately. • Ensured all marketing materials adhered to corporate branding and industry guidelines. • Performed bookkeeping activities, such as balancing accounts and conducting nightly audits for a 100+ room property.
Alyssa Richardson Education Details
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Communication, Journalism, And Related Programs
Frequently Asked Questions about Alyssa Richardson
What company does Alyssa Richardson work for?
Alyssa Richardson works for Goto Foods
What is Alyssa Richardson's role at the current company?
Alyssa Richardson's current role is Communications Strategist | Public Relations | Corporate & Crisis Communications | Media Relations.
What schools did Alyssa Richardson attend?
Alyssa Richardson attended Michigan State University.
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Alyssa Richardson
Attorney, Economic Development, Real Estate And Affordable HousingCharleston County, Sc -
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4gmail.com, stellersgallery.com, bidmc.org, bidmc.org
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