Alyssa Melancon Email & Phone Number

Houston, Texas Area

• Plans marketing calendar based on revenue goals and input from operations.• Communicates planned events and promotions to team to maintain a productive flow.• Contributes to social media concepts and monitors numbers to make sure we are growing our social media presence. • Partners with creative coordinator on weekly external email concept contributing customer insight and then reviews weekly external email for approval.• Develops interactive channels to connect marketing output with client inquiry.• Monitors rewards program enrollments and revenue % from rewards members.• Monitors new customer acquisition and tracks revenue to ensure marketing strategy is effective. • Developed a key revenue building process to bring customers in for scheduled appointments through recognizing a need for convenience and variety for the client.• Conducts a survey once a year to obtain client feedback and works with the creative coordinator to disseminate feedback.• Commits to speaking engagements and networking groups in an effort to grow company presence amongst the community.• Coordinates the development of press releases and disseminates to various communications contacts.• Coordinates print and digital advertising projects.• Builds relationships with advertising publications and requests additional support when beneficial to the company. • Coordinates offsite markets and promotional booths 3-4 times per year including contracts, payment, logistics and merchandise selection.• Created a company marketing and advertising budget and maintains budget on a weekly basis. • Maintains Sales and Marketing Summary spreadsheet to refer to when making Sales and Marketing decisions.• Creates special event projects that will elevate client experience and increase revenue.• Coordinates and facilitates Sales and Marketing team meeting once a week.

Houston, Texas Area

• Oversee the operations of 3 store locations and the performance of 17 employees.• Strategizing and creating monthly staff schedule that will allow for the most productive teams at each location. Responsible for finding coverage during employee call outs or staffing issues as well as staffing for visual merchandising and special events.• Contributed to inventory control through developing and documenting a Physical Inventory process.• Contributed to inventory turnover through developing a monthly markdowns process.• Develops and manages a special order process to ensure customer focus and satisfaction.• Hiring and firing of employees depending upon interview process and performance. • Conducted yearly performance reviews based on company standards and feedback from management team.• Focused on training and development amongst employees and management team. Assisted in implementing new sales training program. • Handled any customer service issues that are elevated by assistant managers.

Houston, Texas Area

• Oversee the day-to-day operations of one location including sales, inventory management, utilizing reports for sales and clientele purposes, and maintaining merchandising standards.• Train new employees on store philosophy, point of sale and store policies at one location.• Work to maintain employees’ enthusiasm toward achieving monthly sales goals and maintaining margin standards.• Proactively implements organizational procedures when a need is recognized.o For Example: Played an integral role in creating a weekly communication email for the entire staff, implemented a communication log for employees to read and sign off on during their daily shifts, played a part in the management team developing daily morning and closing routines.

Houston, Texas Area

• Oversee the day-to-day operations of one location including sales, inventory management, utilizing reports for sales and clientele purposes, and maintaining merchandising standards.• Developing and managing a return authorization process and handled 15-20 return authorizations per month through vendors for 3 store locations.• Maintaining vendor relations and following up on credit memos due from previous return authorizations.

Houston, Texas Area

Cultivated relationships with diverse clientele through personal styling. Wrote personalized thank you notes to improve customer experience. Created customized head-to-toe looks for clients. • Maintained store website, including photographing merchandise to increase appeal and editing content to drive engagement from customers. • Retained customers by performing check-in calls for customers with no recent shopping history, encouraging them to return and increasing brand loyalty.