• Plans and executes the marketing calendar based on revenue goals and communicates to the team • Creates special events in-store to elevate customer experience and increase revenue.• Manages digital presence through social media and e-commerce platforms• Manages customer retention through email and social media campaigns• Monitors customer engagement and tracks revenue to ensure marketing strategy is effective• Coordinates offsite markets and promotional booths 3-4 times per year including contracts, payment, logistics, and merchandise selection.

• Photography and video content creation for email and social media campaigns• Assist during special events and promotions in-store • Sources product images for e-commerce including re-sizing, editing, and updating product tags in Shopify• Created targeted client lists based on promotions or new arrivals• Designed email campaigns and advertisements in Photoshop

Ongoing freelance photographer for various commercial and private clients. www.karen-burd.com

• Brand loyalty, visual merchandising and inventory organization• Customer engagement through a "customer first" mindset at all times.

• Assisted with visual merchandising and inventory organization• Ambassador for the Kendra Scott brand in-store and on social media• Greeted and assisted customers in order to create a “WOW” in-store experience

• Assisted on styling for photo shoots. Included product, portrait, fashion photography shoots. • Photographed social events for AustinMonthly.com

• Assisted on styling for photo shoots. Included product, portrait, fashion photography shoots. • Photographed social events for AustinMonthly.com• Researched and collected photographic images for print and web articles• Contacted various restaurants, designers and local and international businesses to inquire about photos• Photographed social events such as HBO " The Leftovers" premiere red carpet and the Austin Monthly October issue release party• Edited and created clipping paths for photos with Photoshop and InDesign software

Corporate Communications Internship.Work for this internship included taking photos at Entergy events, researching for stock photography for Annual Reports, and shooting/editing clips of video for internal use as well as social media outlets.

Daily Assignment Photography for local news and social coverage-Edited and created photo stories for the website on various social and entertainment events such as Houston Pride Parade and Cirque de Soliel’s Kooza

Assisted the production team on a project called Purple Songs Can Fly – “It’s Out There Waiting”• Photographed still shots during the making of the music video• Talent and patient coordination• Post –production assistant during editing phase