Alyssa Esposito Email and Phone Number

• Develop, design, and implement projects and communication initiatives to promote and enhance public understanding of the SADC, New Jersey Farmland Preservation Program, Next Generation Farmer Program, as well as acquisition, cost-share, and other programs• Coordinate and develop strategic marketing, acquisition outreach initiatives, and communication plans, including researching, planning, writing, designing, editing, and distributing promotional materials, press releases, annual reports, handbooks, and newsletters through a variety of outlets, routinely utilizing graphic design/layout platforms and software applications such as Adobe InDesign and Photoshop, Microsoft Publisher, and Canva• Launched multiple social media profiles for the SADC’s New Jersey Farmland Preservation Program on the Facebook, Instagram, and LinkedIn platforms• Create, manage, and curate valuable and engaging content for social media platforms; plan and execute post graphics, images/videos, captions, hashtags, and tags; develop and maintain content calendars for post scheduling; manage social media audience inquiries and comments; utilize Meta Business Suite for planning, gathering insights, and measuring performance• Generate and distribute internal and external documents, including guidance documents, reports, presentations, and online applications/forms• Plan and coordinate press conferences, public meetings, and staff/team meetings and events, including scheduling, coordinating public speakers, venue and guest list management, and photography/videography• Research and maintain stakeholder, media/press, and audience contact data

• Acted as public relations, marketing, and communications intern for the Professional Development team in the Office for Undergraduate Students (OUS)• Researched, created, and edited content for the OUS and University websites, and social media channels• Coordinated and marketed internship and career workshops and professional development initiatives

• Developed strategies to communicate and promote Villanova's Summer Business Institute (SBI)• Mentored prospective students through the SBI Mentorship Program

• Developed and implemented social media strategies to support and improve online presence and overall digital marketing efforts• Boosted social media engagement through the publication of mentoring and networking events, internship, career and professional development opportunities, and meetups that foster student-alumni relations• Managed the BRIDGE Society Facebook and Instagram Pages

• Supported the Corporate Content and Messaging and Corporate Marketing teams within Corporate Communications• Coordinated an internal screening event for BMS’ LIVING documentary across three U.S. sites, including speakers, panelists, technical production, run of shows, creative assets, venues, catering, and post-event surveys• Contributed to the cross-functional launch of BMS’ Our stories report through planning, writing, and editing content• Created content for BMS World, a platform for sharing BMS stories on external social media channels including LinkedIn, Twitter, and Facebook, by coordinating employee testimonials and writing headlines, subheads, and share copy for Our stories and Pride month features• Developed interview questions for an employee patient article in preparation for BMS’ Global Patient Week• Prepared award nomination applications for BMS' LIVING documentary and other initiatives for the PRWeek Purpose Awards and Shorty Impact Awards, detailing objectives, creative direction, strategies, tactics, and results of efforts surrounding the creation and internal and external promotion• Researched and revised the BMS.com History Timeline to incorporate relevant awards, acquisitions, and drug approvals

• Coordinated efforts of team members to showcase creative expression, ideas, and the arts• Reviewed and analyzed student submissions for theme planning and development• Constructed page layouts by combining visual art and literature to capture overall theme utilizing Adobe InDesign and Photoshop software applications

• Co-led the Big South Region’s 2022 Career Week: Created a communication strategy and all content, including theme, graphics, email communications, and articles, focused on generating awareness and engagement for 3,500+ employees• Responsible for content creation and planning, developing, and executing communication strategies for various initiatives within the Human Resources and Diversity, Equity, and Inclusion departments• Collaborated with internal teams and partners, and implemented marketing strategies and project plans to support Comcast’s objectives • Leveraged multiple communication channels to disseminate information to internal employees• Collected, interpreted, and reported email reach analytics to management

• Assisted art gallery owner with gallery floor work and social media sites