Alyssa Peltier Email & Phone Number

Tysons Corner, Va, Us

Delivers positioning, packaging, and messaging for service offerings including identifying market opportunities and developing new servicesProvides market intelligence including current trends and insights that influence future roadmap and CX prioritiesActs as executive liaison and strategic advisor to Sales, Marketing, Client Services and Product Management reflecting voice of the Enterprise customer updatesLeads sales enablement efforts ensuring team NBB targets are metLeads strategic account customer programs including Industry Forums, Focus Groups, AdvisorySupports emerging trends with market research and product management alignment such as Sustainability, DE&I, etc.Delivers Enterprise market expertise through speaking engagements and hosting the Cvent Great Events Podcast

Tysons Corner, Va, Us

Cross-functional leader between product marketing, product management, demand generation and sales, delivering go-to-market messaging strategies, compelling stories, and competitive insight across Cvent's portfolio of solutions that target the marketing persona, with particular emphasis on the technology sectorExpanding and executing strategy to grow sales and market share of Event Marketing SolutionsDeeply understand buyer personas and develop value-based solution messaging across the entire content funnel that drives awareness and ultimately delivers conversionPartner with user research teams to conduct focus groups to inform strategiesPartner with sales teams to rapidly adapt strategy in alignment with current market trends and the voice of the customer

Tysons Corner, Va, Us

Oversees program strategy, audience generation, and supporting technologies for 1,000+ events in both the in-person and virtual event channelsCollaborates with demand gen and marketing ops teams to measure and integrate live event scoring behaviors to inform and accelerate lead delivery and effectively nurture leads based on insightsProvides core strategic voice to drive internal adoption and standardization of martech systems, data capture and lead flow with particular emphasis on event technologyActs as ‘Cvent-on-Cvent’ champion, testing new tech and liaising feedback to product management and marketing to drive product vision aligned to core user needsChampions integrated campaigns and brand messaging

Tysons Corner, Va, Us

Chartered first-ever event marketing function growing from a team of one to a team of five in two years; Responsible for $30M+ marketing attributable pipeline via Cvent’s flagship conferences and premier attended trade showsManages team responsible for demand generation and campaigning, theming messaging/content strategy, creative brand activation, sales enablement, and lead follow upPlayed key strategic role in to launching conference brand to European-market, growing 150% since 2017.

Tysons Corner, Va, Us

Leader of various customer-facing campaigns and activations including annual customer awards program and live event production, customer storytelling/testimonial program, and re-launching customer advocacy channel, growing 200% in two years through digital and offline acquisition tactics

Provided consultative design approach to a variety of clients for delivery of effective marketing materials in both web and print that increase brand awareness and enable sales.

Manassas, Virginia, Us

Developed and launched new corporate brand identity, including website re-launch and fleet graphics re-design, for largest privately owned waste hauler on east coast; Collaborated with agency designers and UX teamImplemented omni-channel communication plan to drive recycling behavior & encourage B2C/B2C sales including e-newsletters, implementation of Facebook and Twitter business pages, direct mail, and field marketing; Achieved 4% increase in recycling diversionDesigned 1,000+ square foot interactive learning space including audio visual elements, 3D installations and printed wall murals; provided all designed content to fabricators; Managed fabricators and installers culminating in project being completed on time and within $100K budgetCollaborated in go to market strategy for new service offering between waste hauler and janitorial cleaning companyDesigned various collateral and web assetsManaged a team of three

Blacksburg, Va, Us

Served as design intern and manager for on-campus design agency that specialized in branding, advertising, and print design; Created winning concept for corporate identity suite

Designed layouts for monthly edition of local arts and culture magazine

Managed creative team that designed, formatted, and prepped advertisements for university newspaper