Alyssa Seng Email & Phone Number

Seattle, Washington, United States

Redmond, Washington, United States

- Increased organic social following by 73% with a cross-channel social media strategy managed through Hubspot.- Identified new content opportunities with agency partners to create 15 net new blogs and two whitepapers, drawing attention to key issues related to employee health and well-being- Developed and edited copy for web, landing pages, client and consultant newsletters, organic and paid social, and member marketing campaigns. - Collaborated with other departments (Customer Experience, Product, Sales, etc.) to coordinate campaigns and messaging.

Greater Seattle Area

Spearheading the 2021 Campaign for the SEAeD Coalition to raise public awareness of the challenges facing Southeast Asian American students in higher education. The campaign revolves around data disaggregation efforts, demystifying the model minority myth in relation to education, and highlighting the intersection of the SEAA experience and how it relates and can support the Black Lives Matter Movement.

Greater Seattle Area

- Coordinated the social media campaign for the 2020 Scholarship via Facebook and Instagram- Conducted community outreach to share and engage others in our mission- Assisted campaign coordinator in leading workshops with students at high schools and community/student organizations in King and Pierce County - Educated the community, educators and stakeholders about the need for a Southeast Asian American scholarship- Raised awareness to the educational experiences of Southeast Asian Americans- Assisted in the planning of a virtual awards ceremony with esteemed community members spanning from education to cultural advocacy

Seattle, Washington, United States

- Managed a $170,000 Facebook Ad Campaign to promote and execute a behavioral change plan in Oregon and Washington State- Coordinated and implemented a $500,000 Facebook Ad Campaign to promote a behavioral change campaign in 20 States across the US - Ran a $100,000 Facebook Lift Campaign to encourage Washington residents to get their COVID-19 vaccine - Monitored and evaluated quantitative analytics on a daily basis in support of our campaign's goals and benchmarks- Reached out to community members and organizations for partnerships and collaborations

- Refined the nonprofit's online presence to reflect the organization's values, mission statement, and programs- Implemented a content editorial calendar, boosting organization awareness and engagement and increasing our social media following by 117% within two years- Shot and edited photographs and videos of core programs and events to be distributed through our social media accounts

Santa Barbara, California Area

- Assisted the Marketing Director in specialized real estate content marketing- Increased community engagement with location-specific content curation- Developed and managed social media and real estate listings- Conducted bi-weekly analytics report to identify best social media practices

- Created strategic social media plans through Hootsuite to boost organization awareness and optimize the nonprofit's SEO- Interacted with local community and agencies to encourage engagement

Master'S Degree, Communication Leadership

I received a Master of Communication in Communities and Networks (MCCN) Degree through the Communication Leadership Program.

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Khmer Student Association Communication Association American Marketing AssociationKhmer Student Association.