Alyssa Silva Email & Phone Number

Boston, Massachusetts, United States

Spearheads the development, implementation, and refinement of digital advertising campaign strategies across diverse platforms, resulting in a 20% increase in online traffic, a boost in brand prominence, and over 200,000 leads acquired, ultimately driving 50,000 prospects towards conversion milestones.Oversees external advertising agency relationships and manages digital aggregator partners to ensure the smooth implementation of advertising campaigns, aligning efforts with overarching… Show more Spearheads the development, implementation, and refinement of digital advertising campaign strategies across diverse platforms, resulting in a 20% increase in online traffic, a boost in brand prominence, and over 200,000 leads acquired, ultimately driving 50,000 prospects towards conversion milestones.Oversees external advertising agency relationships and manages digital aggregator partners to ensure the smooth implementation of advertising campaigns, aligning efforts with overarching business objectives.Monitors and evaluates KPI’s of digital marketing campaigns, encompassing click-through rates, conversion rates, and return on ad spend, resulting in achievements such as a 3% increase in CTR, a 15% improvement in conversion rates, and a 30% boost in return on ad spend.Formulates routine reports on campaign performance, delivering insightful analyses and actionable recommendations for optimization, and presents findings monthly to the entire organization and Chief Executive Officer, Esther BenjaminDirected budget allocation, implementation, and refinement across digital advertising channels, strategically maximizing reach and attaining campaign objectives, resulting in a 40% increase in reach and achievement of campaign objectives for both B2C and B2B initiatives.Partnered closely with team members to align digital advertising strategies with overarching marketing initiatives and objectives, while remaining abreast of industry trends and emerging advertising technologies to capitalize on innovative opportunities. Show less

Articulated target audience specification and curated brand messaging that inspired meaningful connection, resulting in a 45% increase in audience engagement.Formulated and executed a comprehensive social media strategy, leveraging competitive analysis, strategic platform selection, KPI establishment, voice/messaging alignment, and precise audience identification.Oversaw a multi-channel social media program, ensuring timely content publication, swift engagement response, and… Show more Articulated target audience specification and curated brand messaging that inspired meaningful connection, resulting in a 45% increase in audience engagement.Formulated and executed a comprehensive social media strategy, leveraging competitive analysis, strategic platform selection, KPI establishment, voice/messaging alignment, and precise audience identification.Oversaw a multi-channel social media program, ensuring timely content publication, swift engagement response, and effective lead capture and nurturing. Led cross-functional teams to develop web content aligned with business goals and requirements.Led weekly sprint planning sessions and executed content strategy tests to increase web traffic by 25%. Show less

Boston, Ma

Strategized, developed, and implemented email campaigns and automation sequences, ensuring alignment with overall marketing objectives and customer segmentation strategies.Conducted rigorous testing procedures to optimize campaign performance, leveraging A/B testing and multivariate testing methodologies to refine messaging, design, and targeting.Monitored and analyzed campaign metrics, including open rates, click-through rates, conversion rates, and revenue generated, utilizing… Show more Strategized, developed, and implemented email campaigns and automation sequences, ensuring alignment with overall marketing objectives and customer segmentation strategies.Conducted rigorous testing procedures to optimize campaign performance, leveraging A/B testing and multivariate testing methodologies to refine messaging, design, and targeting.Monitored and analyzed campaign metrics, including open rates, click-through rates, conversion rates, and revenue generated, utilizing data-driven insights to drive continuous improvement and achieve KPIs.Proactively identified opportunities for strategy refinement and pivots based on campaign performance, market trends, and customer behavior, driving increased traffic, engagement, revenue, and customer retention across all segments.Led end-to-end campaign management processes, from content creation and scheduling to approval and activation, ensuring timely and accurate delivery of campaigns.Prepared comprehensive reports and presentations, highlighting email marketing performance metrics, campaign results, and ROI analysis, to effectively communicate insights and recommendations to clients and internal stakeholders. Show less

Boston, Massachusetts, United States

Crafted compelling and engaging content for The Odyssey, adhering to AP Style format guidelines, incorporating original research, and infusing a creative voice to captivate and inform readers.Conceptualized and pitched content ideas to the editor, demonstrating strategic thinking and a keen understanding of audience interests, while consistently meeting tight deadlines for content delivery.Maintained a high standard of writing excellence, producing clear, concise, and… Show more Crafted compelling and engaging content for The Odyssey, adhering to AP Style format guidelines, incorporating original research, and infusing a creative voice to captivate and inform readers.Conceptualized and pitched content ideas to the editor, demonstrating strategic thinking and a keen understanding of audience interests, while consistently meeting tight deadlines for content delivery.Maintained a high standard of writing excellence, producing clear, concise, and grammatically correct copy, while ensuring messaging, clarity, and tone were aligned with the publication's standards and audience preferences.Recognized for outstanding contributions with multiple "Top Article" awards, showcasing consistent excellence in content creation and storytelling prowess. Show less