Alyssa Peck Email & Phone Number

Gainesville, Fl, Us

Alexandria, Va

Alyssa is responsible for advancing the visual representation of the Crain brands across the customer journey, including owned, paid, and experiential marketing channels, as well as overseeing the in-house designers and external partners.

Since 2005 Alyssa has continually freelanced for consultants, organizations and associations. Specializing in branding, WordPress websites, digital campaigns, and print collateral, she proudly claims satisfied customers such as the American Institute of Architects, Strength of Nature Hair Care, Kaiser Permanente, Molina Healthcare, The University of Florida, various PR firms in the DMV area, and a number of other small to medium sized businesses. Along the way, she has developed an impressive network of other talented freelancers, such as copywriters, content contributors, SEO specialists and marketing professionals — collaborations from which she continues to benefit greatly in her pursuit to create beautiful work more efficiently.

Annapolis, Maryland, United States

Responsible for the creative birth of the Fluttr brand and product line from the ground up, Alyssa recruited over 50 artists to create cards for the company, formed and managed a team to develop the name, brand mark, taglines, and style guide, and she sourced and managed vendors for social media, brand content, paid ad campaigns, and public relations. As a direct result of her strategic vision and project management expertise, Fluttr is now live, providing customers the ability to select, sign, schedule, and send beautiful, personalized cards that celebrate life's most important moments.

New York, New York, United States

The Skillshare team brought Alyssa in to contribute to a broad rebranding effort across the company's marketing, product, and engineering teams for both internal and external facing platforms. As senior brand designer, she coordinated across those teams to ensure brand consistency through the development of a fresh, more creative presence across Skillshare.com, email marketing, landing pages, and social media outreach efforts while also increasing KPIs for organic and paid marketing channels to ensure a seamless, and highly successful re-launch.

Washington D.C. Metro Area

Alyssa led the creative department of this young, but talented design and marketing firm through the redesign of the company website, implementation of a new project management and workflow system, and expansion into new services and marketing media. In addition to managing the existing team, she vetted new creative candidates for hire and formulated strategies to expand on existing services to develop new products to better serve existing clients. Ever the innovator, she leveraged the talents of her young team to expand the company's toolset to include video and animated media. Her efforts led to increased page views, an 18% increase in newsletter subscribers, and a 12% increase in billable hours within the first year.

Cheverly, Md

Successfully transformed the existing creative department into an agency model while expanding services beyond print page layout to websites, multichannel marketing, social media, and design for the digital space. Within the first 15 months she relaunched the entire company’s website, assisted in initiating MOSAIC’s social media presence and implementation of new marketing technologies. Averaging over 130 projects with more than 40 clients simultaneously, she increased the average billable hours by 26.5% and billable revenue by 29%. Her talents were instrumental to the design and presentation of proposals and RFPs for executive-level prospects. She was responsible for hiring staff and managing vendors and freelancers in a fast-paced, deadline-oriented atmosphere, while ensuring each project was completed on time and within budget.

Fairfax, Va

Client-facing designer hired to manage major accounts and contribute to the design services ACS offers. Responsibilities included mentoring junior designers, tracking time and project budgets, and working with the creative director to create innovative solutions across multichannel campaigns.

Washington D.C. Metro Area

Hired to start up the design division within a PR/Communications firm and manage the company’s brand identity, Alyssa reinvented Keybridge in the digital and print sectors during the first year. Her major lines of effort included a complete redesign of the website, print collateral, and price structure for design services. She increased the client base by identifying customers’ design needs and developed project estimates and timelines to coordinate with vendors. She successfully reoriented her freelance clients into Keybridge while selling and maintaining clients ranging from Fortune 500 companies to various small businesses. Her responsibilities ranged from client billing and cost vs. estimate analysis, to interviewing and hiring design personnel. Additionally, she worked with the company's owner to develop a model for a turn-key website solution for small businesses that generated over 20 new clients in 12 months.

Successfully ran the franchised publication that produced 6,000 copies per quarter. Gained hands-on experience in advertising, sales, strategic marketing, and customer service. Responsible for the entire publication's art direction, advertisements, and page layout each quarter. In addition, outreach included monthly eNewsletters, marketing materials, public relations, and client promotions for the publication. Expanded community involvement by creating the “Busy Woman of the Year” award where readers sent in stories of local heroes and a winner was chosen by a panel of judges.

Savannah, Georgia Area

High-pressure, deadline-oriented atmosphere where duties consisted of creating weekly newspaper ads in both color and grayscale for various Realtors and real estate companies. Skills used included photo manipulation, copy writing, editing, and creating spec ads for the sales team to present to prospective clients.

Savannah, Georgia Area

Worked directly with clients to design signage for numerous applications including large banners, vehicle decals and wraps, sandblasted wood, and commercial applications.

Bfa, Graphic Design

Activities and Societies: Graduated Magna Cum Laude

Master'S Degree, Web Design & New Media

Recently completed the online program for a Masters in Fine Arts in Web Design & New Media

Aas, Graphic Design Technology

Activities and Societies: Completed the tech program with honors