• Developed a new product - Launched a self-sign up freemium web platform with improved UI/UX, simplified functionalities and new features. Converted 350+ B2B sign ups in 6 months• Owned end-to-end Product Life Cycle - Handled product planning, management, development, launch and post-launch activities. Tracked KPIs using Hotjar & Google Analytics. Increased the sign up rate for retail fashion segment by 200% on a monthly basis• Collaborated with Technology & Design teams - to plan, develop and release new products & features on web, browser and mobile• Product Marketing - Drove multiple marketing campaigns via direct and online channels to get B2B sign ups. Reduced the average conversion cost from $700 to $16 per conversion • Build product roadmaps - Introduced a Try & Buy model for the existing platform. Enabled Sales team to start offering a trial period to convert prospects into customers • Owned product marketplace - Managed 100+ apps on marketplace for different industries and verticals. Implemented design and functionality changes as required, for better performance of web pages

• Successfully devised product marketing strategies for OpenUP mobile application. Acquired 350K+ Play Store installs in 12 months• Conducted regular customer research and launched features based on data driven insights. Achieved DAU of 26000+, WAU of 44000+ and MAU of 78000+ • Engaged customers via push notifications and in-app engagement activities. Achieved a Week 5 retention of 16% and a quarterly retention rate of 33%• Successfully planned the end-to-end execution of Video Projects with Flipkart. Pilot channels received 15K+ followers on the e-commerce app• Lead teams to create content for the official Youtube channels of Groww. Currently, the channels have achieved 201K+ subscribers and 1.8 million+ subscribers

• Supported US stakeholders by analyzing data from the customer database, campaigns, web traffic to answer business questions and drive actionable insights• Generated quarterly Business Planning Report with detailed data analysis and insights. Used by Communication Consultants, Campaign Managers, and multiple teams for business decisions• Prepared an interactive Tableau dashboard to visualize all campaign & workshop data. It helped stakeholders to draw data insights and download reports on their own