• Creating strategies to increase online traffic to the organization’s website• Tracking the conversions and improving the percentages and numbers• Taking care of everything from SEO, SEM to Social Media Marketing• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness• Improving the user experience on the company’s website(Includes design, content and usability)• Collecting and Evaluating customer feedback data• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

1. Build, plan and implement the overall digital marketing strategy2. Manage the strategy3. Stay up to date with the latest technology and best practices4. Manage and oversee various digital marketing channels5. Measure ROI and KPIs6. Prepare and manage the digital marketing budget7. Oversee all the company's social media accounts8. Suggest activities for improving the quality of online content9. Track and measure SEO and Google Analytics metrics and provide reportsBuild an inbound marketing plan always10. Research and forecast future sales and performance trends 11. Research competitors and provide suggestions for improvement12. Keep abreast with industry and market trends and best practices13. blog posting, guest blogging

A typical skill set for a Managing Director would include:1. Visionary leadership2. Ability to motivate a workforce3. Effective management and delegation4. Communication and negotiation5. PR and presentation skills6. Understanding of a multi-faceted business operation7. Strong financial acumen8. Planning and forecasting9. In depth knowledge of markets and changing business environments10. Complex problem solving11. Effective decision making

Extensive experience with practices and techniques related to web merchandising or online retailing.Operational knowledge of techniques required for market research and analysis.Sound knowledge of website management and eCommerce usability.Proficient with Microsoft office Applications, MS Access and others.