My passion for business and growth strategy development, brand strategy and collaboration both with internal stakeholders and strategic partners has rung true throughout my career. With an equal love for structure and creativity, I help organizations develop and pursue methodical approaches to move forward into the next market opportunity or partnership, respond to industry shifts and develop new solutions to engage in dynamic consumer environments. With 13 years in healthcare and 10 years in higher ed, I’ve developed a robust skill set around problem solving and growth strategy that allows me to take on a variety of challenges. In my current role as Director of Marketing and Brand Strategy, I guide the university in brand development, enrollment marketing strategies and health consumer strategies. Prior to that as the Director of Marketing, I took on state-wide marketing activities for the university and its five schools. I joined Texas Tech University Health Sciences Center in 2014 as the marketing manager for Texas Tech Physicians, the university’s medical practice and the largest group medical practice in West Texas. Before moving back to Texas, I was the Community Outreach and Foundation Director for Nor-Lea Hospital District in Lea County, New Mexico, where my career expanded from focusing primarily on marketing activities for the hospital, outpatient services and medical clinics to providing leadership in customer service, patient outreach and assistance programs, performance excellence initiatives, corporate wellness and New Mexico health insurance exchange enrollment. Personally, I have a wide range of interests and love connecting to learn more from professionals in my current industries, as well as more specialized areas including digital health, women's health and wellness.