Amanda Passos Email & Phone Number

São Paulo, Brasil

Rio De Janeiro, Brasil

✓ Responsible for leading pre-sales, hunting and customer success areas in data insights and retail media analytics ✓ Helped building the retail media business hub from scratch and acted as part of the product development team being the bridge between client’s needs and tech team pipeline of new features to deliver MVP✓ Responsible for creating sales and consumer data reports with SQL queries

São Paulo, Brazil

✓ Responsible for the company’s biggest contract✓ I helped renewing a contract with over 9 categories of Beverages on Brazil’s largest retailer Grupo Pão de Açúcar (GPA)✓ Developed category review analyses, JBPs, AB testing of promotional actions and many other insights such as switching analysis, shopper trends monitor, loyalty and cannibalizations, etc.✓ Helped create and measure a new category on retailer: RTD Alcoholic Beverages ✓ Prospected new clients for the New Business area and increased revenue by +R$ 200k in my first 9 months bringing 2 new accounts✓ I was responsible for the development of an intern who was promoted✓ Acted as Product Champion of the assortment tool supporting the UK product Owner in UX enhancement and deployment of new features for Brazil

São Paulo, Brazil

✓ Responsible for developing accounts and the penetration of Nielsen products at the largest food and beverages multinationals such as Nestlé (Nescau, Neston, Alpino), Danone, Nutricia (baby), Bonafont, Marilan and Açaí Frooty✓ Helped clients assisting in decision making through market analysis and consumer trends insights

São Paulo, Brazil

✓ I was responsible for targeting audiences, creating communication campaigns (B2B), and monitoring KPIs to analyze the effectiveness of our communication activations✓ Led the implementation of best practices in CRM with a focus on data quality✓ Helped promote the company's most important event: Forum McKinsey 2019✓ Coordinated a team of 6 people responsible for updating the stakeholder database and assuring data quality

São Paulo, Brazil

✓ I was responsible for stock negotiation, sales and shelf space of our products within the 2 largest drug stores groups in Brazil Drogaria São Paulo/Pacheco and Raia-Drogasil✓ Elaboration of demand evolution measurements, perfect store monitoring and sales forecast analysis

São Paulo E Região, Brasil

✓ I was responsible for managing all categories of the House Care/Cleaning sector at Walmart, Grupo Pão de Açúcar and Cencosud✓ Helped to develop categories and increase revenue with trade-up through smart assortment choices and in-store positioning✓ Through fair share and consumer decision tree analysis, I created planograms and suggested the ideal mix per channel

Bachelor'S Degree, Social Communications, Advertising And Marketing

✓ Brazil's best private university for Marketing and Advertising career paths ✓ Winner at ESPM Best Marketing Plan 2016 for Kibon.

Bachelor'S Degree, Marketing And Business Administration

✓ Often ranked as the best university in Latin America and top 100 around the globe ✓ Graduated 3rd of my class ✓ Maximum score on final.