- Managed US & Canada paid search and app program strategy, budgeting, and optimizations in platforms including Google Ads, Bing Ads, and Apple Search Ads, while tracking to performance KPIs- Strategized and executed efficiency-driving tests and program expansions through A/B testing, program betas, and pre-post testing, analyzing and implementing actionable findings• Contributed to monthly and daily forecasting for main KPIs, reporting weekly, monthly, and quarterly on actuals - Collaborated on setting strategic roadmap initiatives and executed projects to continue driving business wins- Supported client team, communicating across internal teams, other agency media channels, and external vendors to streamline written and verbal reporting, beauty industry macro trend analysis, and recommendations

- Partnered with client contacts and external partners to identify KPIs and quarterly testing and future-proofing strategies- Mentored junior team members, providing weekly soft and technical skills coaching along with professional development tracking; developed and presented agency training materials to new hires- Collaborated with other channel and development teams as a council member for PMG’s proprietary technology to identify, develop, and test new automation to contribute to the testing roadmap- Led text and app creative messaging strategy and implementation, aligning with client’s brand voice

- Collaborated with client contacts to provide weekly, monthly, and quarterly performance reporting, including identifying relevant beauty industry macro trends, and developing strategy for upcoming paid media initiatives- Streamlined creative processes by leveraging PMG proprietary technology, improving time efficiencies by 2x- Collaborated with programmatic and analytics counterparts to ensure cross-channel alignment and knowledge-sharing

- Completed intensive rotational training curriculum across various media channels, including technical training in paid search, social media, and programmatic, and received training on all PMG proprietary tools- Managed search campaign optimizations, reporting, and creative implementation during a 6-week placement- Leveraged trainings and project work to transition to a full time paid search coordinator following the end of the summer program based on strong analytical, communication, and creative skills

- Chosen to be a part of this program consisting of 27 of Questrom's top students - Participated in an International Field Seminar on business in Chile - Engaged in class seminars on various topics (e.g., Innovation and Digital Technology) - Worked with other students to create and execute community service projects

- Initiated and led meetings of committee members and presented those topics to the executive board- Brainstormed and implemented ideas for community service and social events to facilitate a sense of community- Reached out to and connected with professionals in the Boston area - Delegated tasks to members of the committee in order to prioritize certain tasks- Implementation of mentor/mentee program- Co-led execution of annual herNetwork spring Women-Mean-Business Conference

- Constructed and presented to upper management long-term strategies to increase the department’s annual digital sales by an additional $2 million through financial analysis and creative brainstorming- Evaluated best-selling merchandise to recognize successful products and identify whitespace for expansion- Assisted with planning and buying logistics, including vendor meetings and communication, purchase orders, and allocation strategies based on data analyses and forecasting trends- Built and assessed daily sales reports, summarized high-level analysis in daily emails to team members

- Assessed monthly digital analytics (i.e., social media trends and statistics) on various platforms- Employed digital design skills by creating advertisements, employee bios, and promotions on Canva to market the product within the cybersecurity industry- Cultivated communication skills by working with employees in Australia, Belgium, and the U.S. on a daily basis from the London office- Facilitated team building activities by organizing schedules and events for employees within the company and from another company

- Analyzed and evaluated competitors’ social media to present common trends and success of those trends- Wrote and edited a behind-the-scenes blog that was published on the company website and social media- Utilized email platform to analyze newsletter open and click rates, and presented recommendations for improvement- Attended company meetings, ranging from weekly marketing meetings to the quarterly company-wide update - Worked with employees in various departments and from different places and cultures