Amanda Borshoff Email & Phone Number

Denver, Co, Us

- Lead development and execution of global demand campaigns for enterprise technology accounts, overseeing a 10+ team of strategists, creatives, and project managers.- Business lead on enterprise accounts—managing budgets and profitability, spearheading forecasting, and identifying growth opportunities and new revenue streams.- Manage senior team members—establishing and tracking career growth plans, and providing mentorship and strategic support.- Established and provide senior-most oversight on process and workflows for enterprise accounts.Notable recent successes:- Successfully onboarded new account and maintained regular growth cadence, exceeding revenue goals by 50%)- Established and executed win-back initiatives, leading to 50% increase from unplanned revenue

- Partner with clients and internal teams to establish messaging and ensure it permeates through all creative.- Consistently meet and exceed revenue goals of $1M+.- Serve as brand and subject matter expert on key accounts.- Serve as senior lead on cross-departmental initiatives that drive awareness of agency, partners, and clients.- Oversee development of branding and website projects.CLIENTS: Amazon Web Services (AWS), Payscale, GEM, CBTS, Women in Revenue

Denver

- Led marketing and communications efforts for virtual event startup, including audience persona development, digital and media strategy and execution, content development, event promotion, and design.- Analyzed client website, identified optimization and execute ongoing site updates and maintenance—leading to increased search ranking and improved UX.- Established project management process for SaaS startup and partnered with development team to implement, leading to 90% completion of 3-month backlogged support tickets within one month.- Developed social and content strategy for locally-owned pet store, including research and identification of hashtags and influencers.- Serve as producer on photoshoots for national brand campaign, including vendor and talent management, scheduling, and budget development and monitoring.- Built, tested, launched and promoted eCommerce site to respond to changing buying behavior during COVID-19 pandemic, leading to 20% of revenue and 10% of total customer sales within first 5 days.- Developed and implemented brand and event launch strategy.- Produced and implemented event marketing plan for local non-profit.- Designed marketing materials for annual event.CLIENTS: Three Dog Bakery Denver, zingFit, Boulder County Farmers Market, dgs Marketing Engineers, Bioinsider, David Weekley Homes

Denver, Colorado, United States

- Developed and managed customer acquisition and lifecycle journey and message maps, annual integrated marketing plans, and business strategies for B2B and B2C clients.- Supervised the development, deployment and management of a global marketing campaign—including ensuring optimizations aligned with client’s evolving objectives.- Manage large book of business, including monitoring budgets and profitability.- Provided strategic perspective to executive and insights teams in development of marketing and brand research reports, inclusive of identification of business implications and actionable insights.- Led business unit and new product positioning and value proposition message development including creation of a comprehensive internal brand playbook.- Drove 100% scope increase through expansion of campaign tactics and deliverables.Industries served: healthcare, nonprofit, utilities, government and tourism.

Greater Denver Area

As the Client Services Team Lead, I built and grew client relationships and programs on key accounts in the healthcare and technology verticals. My role consisted of: - Managing cross-departmental teams in the creation and execution of targeted awareness, demand generation, lead generation, and account-based programs for national accounts.- Working with sales and marketing teams to develop, implement and optimize an omni-channel, account-based program—inclusive of content creation and sales training.- Serving as industry expert on healthcare and technology accounts, understanding client’s unique value proposition, product differentiators, and industry trends; and educating internal teams on account and industry insights.- Ensuring account health and managing P&L by monitoring team and resource allocation, conducting regular client priority meetings and making adjustments when necessary.- Supervising creative, digital, media and analytics teams to ensure accurate and timely execution, marketing automation and digital integration, reporting and optimization of campaigns.- Assisting in the development and presentation of new business pitches within the healthcare sector.- Exceeded marketing benchmarks and generated 500+ new leads with hyper-targeted campaign.- Through opportunity identification, increased client’s agency billable services 44% over three months.CLIENTS: Kaiser Permanente, CoreSite, IBM Watson Health, Trimble

As a Client Services Account Supervisor, I was tasked with:- Leading internal and external client discovery and strategy sessions leading to establishment of and alignment on program goals, objectives, audiences, messaging, tactics, and KPIs.- Serving as brand expert on key accounts, providing oversight on creative and content execution—ensuring brand consistency across all communications and deliverables.- Ensuring a seamless and personalized client experience by working with account managers and directors to identify roles and responsibilities, and managing day-to-day client communications.- Developing and presenting program and creative strategy to national account's board and C-suite, leading to campaign buy-in, and identification of potential campaign expansion.- Collaborating with internal teams to develop breadth of client programs: lead generation, demand generation/awareness, ABM, etc.- Developing strategies and content aligned with supporting a CHALLENGER sales model.

Boulder, Co

In a freelance capacity, I served as the agency's Account Supervisor (and interim Account Director). As such, I assisted with the development and delivery of programs, including:- Serving as the higher-education industry expert, developing and facilitating new client onboarding and workshop sessions, which resulted in program development.- Facilitating brainstorming sessions leading to multi-touch, outreach campaign strategy development.- Fulfilling client contract and sunsetting account in most profitable way possible, by identifying project opportunities and coordinating with team to execute within a condensed timeline.- Facilitating day-to-day management of key projects such as: messaging, video production, website design and development, strategic development/planning, content development, and new business support.CLIENTS: NetApp, University of Wyoming, Breckenridge Ski Resort

Boulder, Colorado

As the Marketing Strategy Associate, I served as the account services lead on myriad clients in various industries. My responsibilities included strategic planning, project management, program analysis and reporting, relationship management, market research, and new business support.I led several high profile projects, delivering award-winning work on schedule and on budget.During my time with the agency, I also assisted with the implementation of a formalized project management process, introduced a more robust project management system, and served as the agency's lead Project Management trainer. In this role, I worked to develop and execute trainings to help the account services and creative teams work together more seamlessly on projects.I was also an integral member of the agency's Culture team, spearheading agency events and logistics, ensuring engaging team-building events were executed within budgets. And, served as the agency's interim account service lead, building and facilitating employee onboarding and providing ongoing support and mentorship to account team.CLIENTS: University of Colorado, David Weekley Homes, Spectrum Business, Mariner Wealth Advisors, RMB Capital, Mello Yello

Fishers, In

- Developed and executed integrated marketing strategy.- Collaborated with team members to develop and execute social media strategy.- Partnered with public relations department to manage content creation.- Managed digital and video projects, as well as assisted creative team with concepting.- Led brainstorming sessions on client projects with creative team.- Oversaw media planning and buying for key clients.- Created and conducted client presentations.- Managed key print and digital vendors.- Conducted ongoing media monitoring.- Monitored client program ROI.- Assisted team members with various tasks such as reporting, workflow, budget/estimating, proofreading and client communications.- Acted as lead agency representative to key client accounts.CLIENTS: United Grinding, OMAX Corporation, MSC Industrial Supply, REGO-FIX, Reshoring Initiative, Shelton Machinery, Kardex Handling Solutions, d@rt, GF Machining Solutions, Copper Mountain Technologies, Mazak Corporation, Sandvik Coromant

Fishers, Indiana

- Managed company workflow including public relations, social media, design and video production.- Coordinated with vendors on projects and negotiate pricing.- Coordinated and monitored all media planning and buying for clients.

Fishers, Indiana

Project coordination and management, vendor coordination, public relations monitoring, media planning and buying, general account services support

Provided mentorship and insight to new board members and assisted with the onboarding needs of the new Chapter President.

Led the Board of Directors in the development of annual goals and objectives focused on capturing, engaging and retaining chapter members.Once annual plan established, assisted in its execution, providing leadership to board members and their volunteer, as well as stepping in and assisting where needed.and worked to meet them with a targeted and integrated a marketing and events plan Provided strategic insight from past experiences both at the local and regional chapter levels.

Primary job responsibilities included assisting with development and maintaining marketing budget; developing marketing and promotional plans; managing advertising campaigns; developing and maintaining website content, creating and managing affiliate brand standards and design guidelines; providing design support to entire organization; and managing internal communications.

Developed and maintained marketing brand standards. Managed all internal and external design projects. Coordinated print, media and design vendors. Negotiated and executed special print programs resulting in savings for organization. Designed, managed and executed various marketing programs including: grassroots marketing, direct mail programs, and promotional campaigns. Served as the marketing liasion for annual gala, Gathering of Goddesses and Gods for 4 years.

Coordinated and managed all elements of special events hosted at the club. Assisted with the grand opening of Sushi on the Rocks, including invitation lists, design and media relations. Designed various marketing collateral pieces including advertising, invitations, VIP materials. Negotiated, developed and executed two high profile events including Final Four VIP party and Andretti Green Post-Race Party.

Primary job responsobilities were researching prospects for sales reps, placing advertising in monthly publication in 4 regions nationally, maintain mailing database for all regions, assist accounting with AR, assist in the design of client ads, update recruitment website on a monthly basis.

Assisted with various marketing programs including advertising, event planning and graphic design. Assisted with the launch of Dinosphere and the inaugural Carousel Cup Golf Outing.

Bachelors, Marketing, Marketing-Distributive Management, International Studies

Graduated with Highest Distinction (summa cum laude)

Bs, Marketing, International Studies, Distributive Management

Graduated with Highest Distinction (summa cum laude)

Marketing