Amanda Chen Email & Phone Number

中国 北京

As the head of marketing, Amanda reports to Senior VP of DHL marketing & commercials China, leading a team consist of marketing professionals and area marketing specialists, taking charge of the overall marketing strategy and execution for all branch offices of China. The main responsibility includes: •Establish an integrated marketing department, optimize and deploy resource to support business growth; •Take leadership on overall DHL branding in China market; develop overall brand awareness of DHL in the region and drive increased association between the TR brand and regional products;•Enhance the brand awareness & reputation through co-branding with super IPs in China (including but not limits with CSL, Formula One, Formula E, Fashion Show etc);•Develop regional marketing strategy align with business priority; take lead and supervise all integrated marketing communication campaign (including but not limit to events and digital marketing etc) planning and execution;•Drive end-to-end digital marketing platform development and deployment in China market;•Improve ROI measurement for marketing campaigns to support all TR core business to achieve revenue growth and retention target thru mixed go-to-market initiatives. •Create a high-performing team culture by building leadership capability, managing effectively, differentiating performance, developing talent, and building diverse talent; •Manage more than 7M € marketing budget and control China marketing expense within budget.

中国 北京

GE Digital China founded in later of 2016 to establish their though leadership and seize the market share in IIOT industry by the core solution of Predix. Amanda join the emerging BU to in charge of the following areas: 5-years’ strategic planning, product/offering marketing, market intelligence & competitor insights &analysis etc. details as below:•Lead GE Digital China solution marketing capabilities, solution assets including solution value proposition, collaterals, videos, demos, value propositions and sales enablement；•Lead China GE Digital portal constructions and utilizations as a main single entry for customer and partner；•Lead Market and Competitive dynamics and intelligence program；•Lead strategic partner commercial planning and execution, build local solution capabilities with partners and joint GTM model by align with product management team, sales and channel, operations and field marketing team to ensure GE Digital solution offering’s readiness and scalabilities；•Work closely with revenue marketing team to evangelize GED solution client values to build solid brand image and acceptance by the market；

中国 北京

As a people manager, Amanda is leading Dassault Systemes’ GCG field marketing team, taking the leadership to developing field marketing team and optimizing the channel ecosystems, responsible for the planning, execution and ROI of marketing programs that generate and progress leads that support corporate business needs. The main responsibility includes:•Lead the management system for field marketing team, the major responsibility is for both demand generation result and execution excellence. Coordinate the collaboration with Sales, Technical, Channel, Inside Sales, PR team and other alliance team to ensure business contribution；•Assist the MD to work out the 3-Year Geo play book together with the business leaders, operation leaders, finance etc. Analysis the marketing trends to support the sales team to expand the coverage；•Closely communication with diversified global marketing team, including but not limited global marketing head, offering marketing, industry marketing as well branding marketing etc.to understand the umbrella marketing strategy and thinking how to incorporate the China’s point of view to go-to-market efficiency & effectiveness；•Set up team target and measurement system; lead on marketing strategy planning and campaign execution of programs considering all the marketing mix (including online and offline marketing campaign, digital, social media, SEM / SEO etc)；•Lead and work closely with inside sales team to achieve sales result； •Take the leadership of grow and maintain ecosystem. Develop and execute Marketing Initiative；•Strong financial understanding and operational experience in budget accounting and management；•Before I became the marketing lead in 2015,I too the corporate event lead to host the Forum, industry seminar as well co-government affairs successfully; as well as channel marketing leader to optimizing the partner ecosystems；

Beijing City, China

With more than 3 years, Amanda was taking an important role in IBM GTS & GBS China in facilitating and managing service marketing of PRC. Some of her main responsibilities include solution marketing strategy development and management in the region as well as marketing program planning and execution. Amanda’s success in IBM is measured by the thought-leadership of IBM service in PRC, the solid pipeline generation by marketing campaigns that provided to the sales team to meet country revenue target. Some of her main responsibilities include but not limit to:•Product marketing strategy development and management in the region; define go-to-market strategy to selected customer segments; build IBM Service brand thought-leadership as well as market demand generation；•Cooperate with internal groups (local and WW) as well as external business partners / ISVs / Alliances to develop strategies for driving customer demand；•Lead virtual teams (across and not limit to PR, IMC, Sales, Channel, etc) and manage marketing agencies to execute campaigns; work with IBM field sales to ensure quantities results；•Online and web-based marketing strategy and campaign design / execution; working with Ogilvy team for creative design and evolved in all body copy development to ensure maximize campaign performance；Achievements include:•2009 IBM Global Marketing Best Practice Award for CEO Study for CIO Implications•2010 IBM Global Marketing Best Practice Award for Saving Money Service Digital Campaign

中国 北京

George P. Johnson is the global leading event and experience marketing agency. Amanda worked here with more than 2 years to support the key account of IBM, Some of her main responsibilities include but not limit to:•Cooperate with IBM STG & SWG marketing team to plan and execute variety customer events including the road show, workshop, forum & exhibition etc；•Manage the internal team and sub vendor to deliver the high quality event management service in all aspects, including but not limit to cost & finical management, suitable and amazing customer journey designs & executions, end to end event operations etc；•Consolidate internal resources from creative team, account team and copy team etc to work out the decent plan according to customer’s brief/request；