Cmo， Gsk Consumer Health Greater China
Current
May 2018 - Present
Who is Mandy Chen? Overview
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Mandy Chen is listed as CMO at 葛兰素史克公司, based in Shanghai, China, China. AeroLeads shows a matched LinkedIn profile for Mandy Chen.
Mandy Chen previously worked as CMO， GSK Consumer Health Greater China at 葛兰素史克公司 and Marketing Director at Abbott Nutrition Health Institute (Anhi). Mandy Chen holds 英语和市场传播专业, 英语和市场传播专业 from 深圳大学.
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葛兰素史克公司
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Profile bio
About Mandy Chen
More than 20 years experience in Marketing for different multi national brands in China. Now working in Global No.1 Consumer Health company GSK Greater China as CMO, Leading the entire marketing organization including brand team, media, digital, insight, ethical and trade marketing to drive high growth of the company thru innovation marketing model, diversified business model and innovation. Before GSK, as IMF SSP category head of Abbott Nutrition, during the period of 2 years created and accelerated a new brand for the company called Eleva to be market share No. 2 brand within 2 years and award brand of year from Ac Neilsen. Also, create a new business model for SSP category and become profit engine of the company. Before Abbott, I have been in Coca-cola China headquarter marketing for more than 11 years. Being the brand director of Fanta and Schweppes, turn Fanta to be NO.1 market share fruity sparking brand in China with double digit growth year on year. Launched Schweppes +C, one of most successful sparkling innovation in China with more than 280mm bottles in 1st year in in 2014. Lead Coke 2008 Olympic project and gain 3 world wide marketing awards and turn Coke become most favorite brand over Pepsi. Also, invent new growth model for brand Coke in China by introducing Coke into most traditional festival Chinese New Year and make it become most iconic brand in Chinese New Year with high growth in past 10 year during this festival. Well-known leader of driving high performance team with inspiring and motivational leadership with strong collaboration and thought leadership connecting to global, group and local system. Great passion to explore and pursue innovative thinking to challenge status of quo.A person who truly believe in great leaders should live with brain, guts and hearts!
Listed skills include 营销传播, 品牌管理, 营销战略, and 战略规划.
Current workplace
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9 roles · 22 years
Mandy Chen work experience
A career timeline built from the work history available for this profile.
Marketing Director
CurrentLead Abbott China Infant Milk SSP growth.
Aug 2015 - Present
Brand Director - Fanta &Schweppes
Coca-Cola China Beverage
Lead China flavors sparkling- Fanta, Schweppes and Smart sustainable growth in China. Turn Fanta become China No.1 fruity sparkling in 2015 with consecutive double digit growth in China by outgrowing industry, category and competitor.Launched Schweppes +c (怡泉+c) in 2014 as most successful innovation new product in China with more than 4% share gain within.
2013 - Aug 2015
Category Marketing Director, Sparkling
lead Sparkling category portfolio brand strategy and manage category image and perception.
2010 - 2012
~2 yrs
Marketing Manager
Brand Coke- lead brand Coke 2008 Olympic projectLead Global and China overall Olympic strategy and implementation in China. Successfully turned coke from no.2 favorite sparkling brand to become no.1 preferred sparkling brand. Lead pacific and China coke with meal project to creat a new Coke geothermal model by tapping into daily consumption moment. Lead.
2007 - 2010
~3 yrs
Sr. Brand Manager
Coca-Cola Beverage China
Take the lead of all new product development by exploring all high potential emerging and high revenue category.
2006 - 2007
~1 yr
Brand Manager
Coco-Cola China Beverage
Brand Coke- lead Chinese New Year to invent a new growth model in China by aggressively play huge role in Chinese Festival. With this new movement, Chinese new year become 1/4 of total sales of the year and become most important consumption moment.
2004 - 2005
~1 yr
Group Account Director
Responsible for Yum China. Lead through all Yum brands communication in China.
Jan 2004 - Oct 2004
Account Director
Responsible for multinational brands business, major Client- Wrigley, Amway. As partner, reposition Extra brand become teeth health whitening proposition in China and lead Amway & Nutrilite become no. 1 preferred nutrition supplement.Consecutive 3 years awarded best performance staff in China.
Jul 2001 - Jan 2004
1 education record
Mandy Chen education
FAQ
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Quick answers generated from the profile data available on this page.
What company does Mandy Chen work for?
Mandy Chen works for 葛兰素史克公司.
What is Mandy Chen's role at 葛兰素史克公司?
Mandy Chen is listed as CMO at 葛兰素史克公司.
Where is Mandy Chen based?
Mandy Chen is based in Shanghai, China, China while working with 葛兰素史克公司.
What companies has Mandy Chen worked for?
Mandy Chen has worked for 葛兰素史克公司, Abbott Nutrition Health Institute (Anhi), Coca-Cola China Beverage, Coca Cola Industry (China) Ltd, and Coca Cola Beverage (China) Ltd.
How can I contact Mandy Chen?
You can use AeroLeads to view verified contact signals for Mandy Chen at 葛兰素史克公司, including work email, phone, and LinkedIn data when available.
What schools did Mandy Chen attend?
Mandy Chen holds 英语和市场传播专业, 英语和市场传播专业 from 深圳大学.
What skills is Mandy Chen known for?
Mandy Chen is listed with skills including 营销传播, 品牌管理, 营销战略, and 战略规划.
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