More than 20 years experience in Marketing for different multi national brands in China. Now working in Global No.1 Consumer Health company GSK Greater China as CMO, Leading the entire marketing organization including brand team, media, digital, insight, ethical and trade marketing to drive high growth of the company thru innovation marketing model, diversified business model and innovation. Before GSK, as IMF SSP category head of Abbott Nutrition, during the period of 2 years created and accelerated a new brand for the company called Eleva to be market share No. 2 brand within 2 years and award brand of year from Ac Neilsen. Also, create a new business model for SSP category and become profit engine of the company. Before Abbott, I have been in Coca-cola China headquarter marketing for more than 11 years. Being the brand director of Fanta and Schweppes, turn Fanta to be NO.1 market share fruity sparking brand in China with double digit growth year on year. Launched Schweppes +C, one of most successful sparkling innovation in China with more than 280mm bottles in 1st year in in 2014. Lead Coke 2008 Olympic project and gain 3 world wide marketing awards and turn Coke become most favorite brand over Pepsi. Also, invent new growth model for brand Coke in China by introducing Coke into most traditional festival Chinese New Year and make it become most iconic brand in Chinese New Year with high growth in past 10 year during this festival. Well-known leader of driving high performance team with inspiring and motivational leadership with strong collaboration and thought leadership connecting to global, group and local system. Great passion to explore and pursue innovative thinking to challenge status of quo.A person who truly believe in great leaders should live with brain, guts and hearts!
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Cmo, Gsk Consumer Health Greater China葛兰素史克公司 May 2018 - Present中国 -
Marketing DirectorAbbott Nutrition Health Institute (Anhi) Aug 2015 - PresentShanghaiLead Abbott China Infant Milk SSP growth. -
Brand Director - Fanta &SchweppesCoca-Cola China Beverage 2013 - Aug 2015ShanghaiLead China flavors sparkling- Fanta, Schweppes and Smart sustainable growth in China. Turn Fanta become China No.1 fruity sparkling in 2015 with consecutive double digit growth in China by outgrowing industry, category and competitor.Launched Schweppes +c (怡泉+c) in 2014 as most successful innovation new product in China with more than 4% share gain within 6 months.
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Category Marketing Director, SparklingCoca Cola Industry (China) Ltd 2010 - 2012Shanghailead Sparkling category portfolio brand strategy and manage category image and perception. -
Marketing ManagerCoca Cola Beverage (China) Ltd 2007 - 2010ShanghaiBrand Coke- lead brand Coke 2008 Olympic projectLead Global and China overall Olympic strategy and implementation in China. Successfully turned coke from no.2 favorite sparkling brand to become no.1 preferred sparkling brand. Lead pacific and China coke with meal project to creat a new Coke geothermal model by tapping into daily consumption moment. Lead China Chinese New Year program to make Cole become most consumed and iconic brand in China Chinese New Year. -
Sr. Brand ManagerCoca-Cola Beverage China 2006 - 2007ShanghaiTake the lead of all new product development by exploring all high potential emerging and high revenue category.
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Brand ManagerCoco-Cola China Beverage 2004 - 2005ShanghaiBrand Coke- lead Chinese New Year to invent a new growth model in China by aggressively play huge role in Chinese Festival. With this new movement, Chinese new year become 1/4 of total sales of the year and become most important consumption moment.
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Group Account DirectorBates Jpw Advertising Jan 2004 - Oct 2004ShanghaiResponsible for Yum China. Lead through all Yum brands communication in China. -
Account Director李奥贝纳 Jul 2001 - Jan 2004GuangzhouResponsible for multinational brands business, major Client- Wrigley, Amway. As partner, reposition Extra brand become teeth health whitening proposition in China and lead Amway & Nutrilite become no. 1 preferred nutrition supplement.Consecutive 3 years awarded best performance staff in China.
Mandy Chen Skills
Frequently Asked Questions about Mandy Chen
What company does Mandy Chen work for?
Mandy Chen works for 葛兰素史克公司
What is Mandy Chen's role at the current company?
Mandy Chen's current role is CMO.
What schools did Mandy Chen attend?
Mandy Chen attended 深圳大学.
What skills is Mandy Chen known for?
Mandy Chen has skills like 营销传播, 品牌管理, 营销战略, 战略规划.
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Mandy chen
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