Inventing and shipping revolutionary VR devices and SW platform technologies. Creating the future computing platform and the Metaverse.

Drive product positioning, pricing, go-to-market, and brand strategies for a portfolio of category-defining hardware/software/content products in the ARVR space, covering:• Consumer VR/MR/AR HW/SW/Platform• Gaming and Media entertainment content for VR/MR/AR• Enterprise VR/MR/AR HW/SW/Platform• Voice Assistant SW/Platform

• Drive brand evolution through corporate identities, brand book, tone and voice• Steward strategy including product positioning, advertising, ecomm, partnerships, content, social, PR, & more• Aggressively cutting CPA by 60% in 3 months while doubling reach to fuel growth• Lead successful go-to-market launch of Sense with Voice• Build and manage the marketing and creative teams

• Build brand strategy an awareness: spearheaded 1st large-scale online & offline integrated campaign that drove 4x lift in awareness and 2x lift in new user acquisition.• Owner of corporate identity, product marketing, advertising, partnership marketing and more.• Partner with regional GMs to create global marketing playbooks that are adapted for local tactics.• Scaled marketing capabilities including hiring, creative production, automated processes & tools.• Be the voice of the brand and consumer at staff meetings and company all-hands.

• Owner of the strategic positioning, branding, naming, and messaging of Nest Learning Thermostat, Nest Cam, and Nest Secure.• Gatekeeper of all consumer-facing product assets.• Partner with Product team to define and shape product features with more competitive edge.• Lead global product launches and drive innovative 360 marketing campaigns for products cross-functionally (2nd and 3rd gen thermostat GTM launches and Nest Europe launch).

• Gatekeeper of all Nest consumer comms including email, surveys, and in-app messaging.• Owner of Nest.com content, product narrative, and Nest Store ecommerce experiences.• Built the CRM function and team from the ground up and led consolidation to a single ESP.• Spearheaded and scaled co-marketing partnership programs with energy partners in both owned channels & paid advertising.• Led digital advertising campaign planning, media buy, creative execution, and reporting.

• Drive cohesive customer comm strategy for Google AdWords, Google+, and Google Apps.• Partner with SMB sales teams in quarterly planning and presentations to senior leadership team.• Champion campaign test planning, experiment design, and segmentation modeling. • Manage team of analysts to support campaign list gen, reporting, and ROI analysis.• Pioneered “Share with Google” customer research program to collect rich user insights.• Advocate industry insights and best practices, train global teams at global marketing summits.• Drive cohesive customer comm strategy for Google AdWords, Google+, and Google Apps.• Partner with SMB sales teams in quarterly planning and presentations to senior leadership team.• Champion campaign test planning, experiment design, and segmentation modeling. • Manage team of analysts to support campaign list gen, reporting, and ROI analysis.• Pioneered “Share with Google” customer research program to collect rich user insights.• Advocate industry insights and best practices, train global teams at global marketing summits.

Led Intel web marketing and digital publishingLed Asus product launch and advertising in digital & TV