• Supported back-end set-up, tracking, and execution of automated marketing campaigns (email, social, webinar, paid search ads, display ads) using Marketo Engage and Salesforce Marketing Cloud• Developed, published, and updated campaign landing pages and forms with HubSpot• Segmented, curated, and sent weekly email campaigns to over 90,000+ active email subscribers using Marketo• Developed ad campaigns and optimized text, graphics, and keywords for paid retargeting and prospecting Google ads• Tracked digital campaign analytics using Salesforce, Marketo Analytics, and Google Analytics to develop dashboards with Looker Studio and Excel to share with stakeholders• Collaborated with a digital marketing agency in launching paid search ads, Google and 6sense display campaigns, and optimization test reporting• Coordinated with developers to launch a website architecture and page construction testing and optimization program for search engine consumption and optimal visibility

• Managed a 4-person team to develop innovative branded Instagram and TikTok marketing collateral• Developed and executed influencer outreach strategy, creating pitch messages and collaboration materials • Curated weekly email marketing and newsletter content to over 10,000 active email subscribers using Shopify• Conducted weekly meetings to organize project timelines and deliverables

• Performed research to assess consumer insights, identifying potential markets and product demand variables• Devised data collection processes and procedures, including Qualtrics surveys and focus groups • Analyzed and visualized survey data using SPSS• Outlined research findings and provided recommendations in detailed documentation to support decision-making by engineering, consumer insights, product, and digital teams

• Supported marketing team of 10+ individuals in developing digital promotional strategies and targeted campaigns to improve brand engagement, resulting in a net audience growth of 51% across all channels (2020 vs. 2021)• Communicated with industry professionals and streamlined information collection to gain content for profiles, news items, and press releases to publish on cdmsmith.com• Wrote and published website pages using Sitecore, composing 11% of total web content output in 2021 • Programmed and prototyped company emails using Marketo • Managed and curated social media content on LinkedIn, Instagram and Twitter channels using Sprout Social• Monitored social media analytics with Sprout Social, reported results, and leveraged data for future content• Identified and recorded leads by analyzing client data on Salesforce, improving business operational efficiency

• Contributed input toward reports detailing project updates, performance information and ongoing trends• Created articles and posts across social media, blog and website platforms to fuel digital marketing initiatives• Monitored social media activity and reported analysis results to management

• Served on a team of 14 lifeguards to protect recreational participants by monitoring activities and correcting behaviors• Rescued distressed participants with quick response and emergency care• Ensured safety of pool visitors from hazardous conditions by continuously monitoring the weather