Amanda Englund Email & Phone Number

Responsible for Business Analysis on Transformation initiatives including the Thermal Calculator Digital Tool launched March 2023, new Customer Onboarding process launched August 2023 as well as new Web Foundation and Marketing Automation initiatives in progress.

• Responsible for the management of the Digital Acceleration Plan (a portfolio of 5 agile initiatives in FY23) to increase SBS digital revenue and consumption including: working with Product Owners, UX and Delivery teams to ensure ongoing initiative alignment to strategy and progress; managing Digital Leadership forums; monthly reporting to SBS Digital Directors, SBS ExCom and SBS Board; facilitating cross functional collaboration in planning and delivery; management of program risks and issues… Show more • Responsible for the management of the Digital Acceleration Plan (a portfolio of 5 agile initiatives in FY23) to increase SBS digital revenue and consumption including: working with Product Owners, UX and Delivery teams to ensure ongoing initiative alignment to strategy and progress; managing Digital Leadership forums; monthly reporting to SBS Digital Directors, SBS ExCom and SBS Board; facilitating cross functional collaboration in planning and delivery; management of program risks and issues and any necessary reprioritisation within the portfolio.• Development of the three-year Digital Acceleration Audience Experience Roadmap and the FY23 Digital Acceleration Initiative Roadmap to support the delivery of the SBS digital strategy and product vision • Building the SBS Product Management capability including the co-creation of the SBS Product Management Playbook, Skills Matrix and Job Description and fostering further development through the Product Community of Practice • Co-creation and governance of the process for ongoing prioritisation of digital product enhancements Show less

• Acting Digital Transformation Manager leading OB Digital Transformation of the business with 6 agile squads including: prioritising capital spend and resourcing; developing business cases; ensuring consistent UX/UI design; cross functional issue resolution; agile program process development and providing project coaching to the teams (Feb 2019 – May 2019) • Responsible for leading, developing and motivating a team of Business Analysts in the implementation of transformation… Show more • Acting Digital Transformation Manager leading OB Digital Transformation of the business with 6 agile squads including: prioritising capital spend and resourcing; developing business cases; ensuring consistent UX/UI design; cross functional issue resolution; agile program process development and providing project coaching to the teams (Feb 2019 – May 2019) • Responsible for leading, developing and motivating a team of Business Analysts in the implementation of transformation initiatives across Optus Business• Responsible for creating Business Analyst Practice in the PMO • Monitoring of the Business Analyst contribution to programs and continual improvement • Provide business consultancy to OB Senior Leaders to translate strategic plans into actionable initiatives Show less

Sydney, Australia

• Responsible for leading team of business analysts in the implementation of new BSS systems for the Optus Business division in 2018 - incorporating a product catalogue, order management system, consolidated billing system and credit management applications. • Facilitating the partnering of the vendor Amdocs and Optus Business stakeholders to ensure the best outcome for Optus Business

• Responsible for the documentation of the scope and requirements for new product programs including engagement with multiple business units and large numbers of stakeholders, adapting approach to accommodate factors such as a rapid delivery time frame. • Analysis of the solution options which can include network, infrastructure, billing and portal elements. • Ensure accurate mapping of program deliverables to the original requirements for the Business Owner.

• Document the scope and requirements for the Web Enablement program • Analyse solution options including time and cost implications • Assist with solution design and development Achievements:• Creation of the Optus Business Transformation Customer and Partner Web Strategy including customer research, competitive analysis, current state analysis, IT assessment, internal business workshops with assistance from external consultants • Creation of two major Business… Show more • Document the scope and requirements for the Web Enablement program • Analyse solution options including time and cost implications • Assist with solution design and development Achievements:• Creation of the Optus Business Transformation Customer and Partner Web Strategy including customer research, competitive analysis, current state analysis, IT assessment, internal business workshops with assistance from external consultants • Creation of two major Business Requirements Specifications for the web enablement of all customer experiences in Optus Business and the web enablement of all mobile product related customer experiences. Show less

• Ensure engagement of Optus Business staff in the Optus Cultural Transformation by conducting customer facing events and facilitation of continuous improvement activities • Provide consultation and coaching to Optus Business leaders on the tools of Transformation • Provide constant communication on the progress of the Transformation Achievements:• Facilitation of numerous customer events ensuring many attitudinal and process changes as a result • Coordination of… Show more • Ensure engagement of Optus Business staff in the Optus Cultural Transformation by conducting customer facing events and facilitation of continuous improvement activities • Provide consultation and coaching to Optus Business leaders on the tools of Transformation • Provide constant communication on the progress of the Transformation Achievements:• Facilitation of numerous customer events ensuring many attitudinal and process changes as a result • Coordination of training of numerous facilitators in GE Work Out methodology for process improvement sessions • Assisting Optus Business leaders in conducting many open communication sessions with their staff Show less

• Manage implementation of new product packages and related systems into Optus Business Customer Operations including managing associated risks and issues• Develop all operational requirements and ensure solutions consistent with business strategy • Develop and document all processes • Coordinate testing and acceptance of systems • Ensure adequate training is developed and delivered

• Manage implementation of new product packages and related systems into Data and Business operational areas (Enterprise Sales, Sales Operations Centre, Enterprise Customer Service) • Identify, document and implement process improvement initiatives into operational areas • Develop and document all operational requirements and processes • Produce cost and benefit forecasts for operational areas and business cases • Coordinate testing and acceptance of systems • Ensure… Show more • Manage implementation of new product packages and related systems into Data and Business operational areas (Enterprise Sales, Sales Operations Centre, Enterprise Customer Service) • Identify, document and implement process improvement initiatives into operational areas • Develop and document all operational requirements and processes • Produce cost and benefit forecasts for operational areas and business cases • Coordinate testing and acceptance of systems • Ensure adequate training is developed and delivered Show less