Amanda Greene Email and Phone Number

I lead the Mars Wrigley U.S. Business Intelligence Team, entrusted with influencing critical business decisions through data-driven insights. My role is to provide an unbiased view of the confectionery industry highlighting market trends and outlining the implications for Mars Wrigley. I also oversee the development and execution of the data strategy aimed at enhancing business performance management and advancing analytics.

Led the U.S. Petcare Market Insights Team responsible for influencing key business decisions with data and insightsOwned business performance management and reporting providing actionable recommendations to Executive Leadership Created and executed data strategy that drives data management and analytics for the U.S. Petcare business

Led strategic efforts using data and insights for over 1,300 restaurants across 15 states with over $3.5B in annual salesWorked cross-functionally with franchisees, business leadership, and agency partners to craft holistic business plans to deliver sales and guest count growthProvided key consumer and business insights to executive leadership, including the President of McDonald’s U.S., to drive overall business strategy

Managed eCommerce real-time big data and analytics platform to streamline strategy and improve market positionOwned vendor relationships with digital shelf and business intelligence software providersLed analytics business reviews to make business recommendations to drive market share online

Led analytics and insights utilizing Nielsen and distributor provided sales data to identify market trends, issues, and opportunities Translated sales and market data into conceptual actions to drive business growthManaged reporting environment and customer relationship with business intelligence software provider

Assembled numerous data sources to project industry demand for passenger tires in the Northeast, Southeast, and Western United States RegionsProvided in-depth analysis of past sales history to identify market trends and assess consumer demand

Contributed extensively in the budget process by analyzing key variables to forecast one to five-year plansReviewed operating expenses and advised management on optimal resource allocation Significantly increased utilization rates of departmental expense reporting through targeted training initiative

Analyzed and reported macro trade and customs data Refined BATO post importation error analysis saving $6000 in the first quarter of 2013Organized and analyzed import data for management

Analyzed production reports to identify discrepancies Generated ad-hoc management reporting

Assisted in filing the quarterly compliance reports to the Federal Election Commission in a timely and accurate manner Managed $2,000,000 campaign budget enabling appropriate utilization of fundsRecruited, hired, and trained part-time workers for the Congressman’s electionOrganized and deciphered data for the purpose of fundraising, forecasting, and projecting potential donors to the campaign