- Built marketing and group sales departments; executed diverse projects, developed processes, and established best practices while collaborating with corporate headquarters and agencies. - Led all marketing functions with an annual marketing plan that included CRM, brand, content, social media, website, paid media, PR, e-commerce, corporate consignment, partnerships, events, and sales resulting in an increased year-over-year attendance by 10%.- Used paid media results, owned… Show more - Built marketing and group sales departments; executed diverse projects, developed processes, and established best practices while collaborating with corporate headquarters and agencies. - Led all marketing functions with an annual marketing plan that included CRM, brand, content, social media, website, paid media, PR, e-commerce, corporate consignment, partnerships, events, and sales resulting in an increased year-over-year attendance by 10%.- Used paid media results, owned channel engagement data, and dynamic pricing to maximize the promotion calendar lifting revenue by 25% vs. the prior year. - Presented weekly performance reports to senior leadership analyzing attendance/sales trends to identify optimization tactics.- Crafted compelling content following brand guidelines across CRM, web, and social media and set KPI benchmarks that increased Meta engagement by 139%.- Launched the park's first-ever family-friendly program; created the Kids Fest event series and mascot program, while including community partnerships and influencers to elevate the program. Show less

- Improved SEO for clients across diverse industries, including healthcare, biotech, dental, education, defense, and banking.- Utilized tools like SEMrush, Google Search Console, and Screaming Frog to enhance website performance.- Conducted comprehensive website audits and provided actionable SEO best practice recommendations.- Analyzed data to identify trends and opportunities, creating plans that improved key performance metrics.- Developed creative keyword… Show more - Improved SEO for clients across diverse industries, including healthcare, biotech, dental, education, defense, and banking.- Utilized tools like SEMrush, Google Search Console, and Screaming Frog to enhance website performance.- Conducted comprehensive website audits and provided actionable SEO best practice recommendations.- Analyzed data to identify trends and opportunities, creating plans that improved key performance metrics.- Developed creative keyword strategies and meta-mapping techniques, adapting to various CMS platforms for enhanced search visibility. Show less

- Led cross-functional teams, enhancing staff performance through targeted training, improving customer satisfaction rates.- Directed a web team through an e-commerce site launch, optimizing UX and product descriptions- Used comprehensive marked research to create and edit engaging copy and images for websites, social media, and promotional materials, enhancing brand visibility and revenue.- Distributed monthly newsletters featuring original content and promotional… Show more - Led cross-functional teams, enhancing staff performance through targeted training, improving customer satisfaction rates.- Directed a web team through an e-commerce site launch, optimizing UX and product descriptions- Used comprehensive marked research to create and edit engaging copy and images for websites, social media, and promotional materials, enhancing brand visibility and revenue.- Distributed monthly newsletters featuring original content and promotional messages, enhancing customer engagement. Show less

- Managed data/execution for mail and email projects for promos, events, and gaming offers, boosting attendance and revenue.- Led project management, with an average of 10 campaigns a month, from creation to delivery, ensuring timely rollouts.- Crafted creative copy and promotional messaging, adhering to brand guidelines.- Directed the visual design of emails and mailers, enhancing overall campaign appeal.- Leveraged market research to develop targeted content… Show more - Managed data/execution for mail and email projects for promos, events, and gaming offers, boosting attendance and revenue.- Led project management, with an average of 10 campaigns a month, from creation to delivery, ensuring timely rollouts.- Crafted creative copy and promotional messaging, adhering to brand guidelines.- Directed the visual design of emails and mailers, enhancing overall campaign appeal.- Leveraged market research to develop targeted content strategies, optimizing promotional efforts for Caesar's Indiana properties. Show less

- Worked under the Global VP of Marketing at Valmont Industries, a leader in infrastructure and agricultural advancements, and executed a global social media strategy, significantly boosting engagement and visibility across platforms.- Crafted compelling copy for social media, web content, and formal communications collaborating with cross-functional teams- Acted as project manager for multiple projects, leading a team to successfully meet deadlines.- Organized three… Show more - Worked under the Global VP of Marketing at Valmont Industries, a leader in infrastructure and agricultural advancements, and executed a global social media strategy, significantly boosting engagement and visibility across platforms.- Crafted compelling copy for social media, web content, and formal communications collaborating with cross-functional teams- Acted as project manager for multiple projects, leading a team to successfully meet deadlines.- Organized three terabytes of data to create the company's first asset system, streamlining access to marketing resources and improving operational efficiency. Show less

- Developed expertise in estate sales and online auctions using market research, gaining product insights and a keen trends and audiences. Crafted tailored content strategies, resulting in increased engagement and attendance.- Leveraged web platforms and brand assets to create and manage online estate sale advertisements.