Amanda Johnson

Amanda Johnson Email and Phone Number

Global Marketing Communications Manager, Industrial Coatings @ AkzoNobel
Ryton, GB
Amanda Johnson's Location
Ryton, England, United Kingdom, United Kingdom
Amanda Johnson's Contact Details

Amanda Johnson work email

Amanda Johnson personal email

n/a
About Amanda Johnson

With a fervor for hard work and a commitment to teamwork, I bring to the table nearly two decades of comprehensive marketing experience, encompassing both strategy and execution in B2B and B2C settings. Currently, I am employed with AkzoNobel, where I am engaged in marketing communication, a field that truly ignites my passion.I am an optimist at heart, viewing life as a ‘glass half full’. My cheerful disposition and confidence empower me to step out of my comfort zone and make my presence felt.Being highly organized, I relish challenges and strive for continuous self-improvement. I am always eager to learn new skills, meet new people, expand my network, and broaden my horizons.I thoroughly enjoy working with people and firmly believe that the right environment is key to high performance. At AkzoNobel, I am honored to work within the VIBE global network, promoting D&I in AkzoNobel.In addition to my professional commitments, I am a mother to two wonderful (though demanding) girls and a wife to my long-term partner. Life is bustling and full of unexpected delights

Amanda Johnson's Current Company Details
AkzoNobel

Akzonobel

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Global Marketing Communications Manager, Industrial Coatings
Ryton, GB
Website:
akzonobel.com
Employees:
30639
Amanda Johnson Work Experience Details
  • Akzonobel
    Global Marketing Communications Manager, Industrial Coatings
    Akzonobel
    Ryton, Gb
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  • Akzonobel
    Marketing Communications Manager
    Akzonobel Sep 2020 - Present
    Newcastle Upon Tyne, England, United Kingdom
    Working across the Industrial Coatings business unit, I currently manage the communication strategy and activation plans across EMEA and NAM. Key responsibility is to define communication tactics to deliver overall business strategic initiatives. Responsible for delivering the brand refresh of Sikkens Wood Coatings in EMEA from scope to execution. I manage a team of Marcom Specialists working in a matrix organisation across NAM. Supporting the planning and delivery of campaigns across the customer decision journey using a range of promotional mix tactics.
    View
  • Akzonobel
    Global Segment Manager (Yacht Retail)
    Akzonobel Feb 2020 - Sep 2020
    Newcastle Upon Tyne, United Kingdom
    Defined the strategy for the yacht retail business, globally. Identified short to long-term strategies based on impact and implementation.Identified ‘how to win’ tactics across the full marketing mix to accelerate growth.Managed insight initiatives and translated insight into strategic actions.Developed value propositions and needs-based segmentation. Identified activation initiatives via multiple touchpoints.
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  • Akzonobel
    Regional Marketing Manager - (Yacht Europe)
    Akzonobel Jul 2018 - Feb 2020
    Uk
    Translated strategy into regional execution plans; prioritised and implemented to yield greatest impact.Executed ‘how to win’ plans across the marketing mix, across vertical sub-segments. Contributed to insight initiatives; used fact-based insight to create value propositions and needs-based segmentation, Developed marketing and sales activation plans through multiple channels and implemented brand positioning and preference across various touch-points. Created demand generation tactics.Managed team of 3 middle managers (including 1 remote team member); developed talent and created a high-performing, engaging and open team environment.
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  • Akzonobel
    Product Manager
    Akzonobel Mar 2010 - Jun 2018
    Gateshead, England, United Kingdom
    Managed NPI projects via StageGate and led cross-functional, global workstreams; managed global stakeholders.Developed product strategies encompassing the 7P’s (value propositions, pricing strategies).Cradle-to-grave category management: product lifecycle analysis; range performance; retirement.Led an ecommerce commercial transformation project encompassing global cross-functional work streams and developed communication initiatives to launch.Contributed to segment marketing communication messages and supporting collateral: above and below the line.Led multiple workshops involving global, cross-functional stakeholders.
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  • Parker Domnick Hunter
    Marketing Communications Officer
    Parker Domnick Hunter Jun 2007 - Mar 2010
    Managed above and below the line budgets and off-the-page and digital advertising. Initiated print and digital direct mail campaigns for the company and its key partners.Managed global trade exhibitions (circa 8 p.a.).Managed global public relations and external agency.Liaised with high-profile, blue-chip clients.Developed comprehensive global marketing collateral and sales tools.Contributed to the global communication strategy; incorporating all promotional mix elements for vertical markets.
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  • Egger
    Product Co-Ordinator
    Egger Apr 2004 - May 2007
    Hexham, Uk
    Co-ordinated the UK introduction of a Europe-wide specification product launchManaged communication initiatives across all elements of the promotional mixManaged above and below the line budgetsCo-ordinated direct mail initiatives and lead-generation programmesManaged the planning, preparation and execution of UK trade exhibitionsManaged comprehensive marketing toolsDelivered customer presentationsContributed to the maintenance and development of a comprehensive CRM databaseGathered insight
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Amanda Johnson Skills

Product Development Product Management Marketing Strategy Coatings Sales Management International Sales Account Management Business Strategy Manufacturing B2b Key Account Management Cross Functional Team Leadership Business To Business

Amanda Johnson Education Details

Frequently Asked Questions about Amanda Johnson

What company does Amanda Johnson work for?

Amanda Johnson works for Akzonobel

What is Amanda Johnson's role at the current company?

Amanda Johnson's current role is Global Marketing Communications Manager, Industrial Coatings.

What is Amanda Johnson's email address?

Amanda Johnson's email address is am****@****bel.com

What schools did Amanda Johnson attend?

Amanda Johnson attended University Of Northumbria At Newcastle.

What skills is Amanda Johnson known for?

Amanda Johnson has skills like Product Development, Product Management, Marketing Strategy, Coatings, Sales Management, International Sales, Account Management, Business Strategy, Manufacturing, B2b, Key Account Management, Cross Functional Team Leadership.

Who are Amanda Johnson's colleagues?

Amanda Johnson's colleagues are Andrea Marino, Dilnot, John Dilnot, Vincze Peter.vincze, Jessica Wu, Prajkta Kamble, Karrar Hasan, Joshua Collingwood.

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