Amanda Johnson Email & Phone Number

Chicago

Greater Chicago Area

Merchandise Mart Properties, Inc.

• Direct the development and implementation of the marketing communication strategies for more than half ($4.3M budget) of the company’s industry verticals and events: home furnishings, outdoor furnishings,kitchen & bath, apparel, consumer shows, art shows and office & retail leasing. • Strategies encompass an approximated 1,500 projects annually in print and online medias• Oversee a team of 4 account executives and managers. Guide them in the areas of project management, client management and adding strategic value. • Assess both local and national strategies based on campaign analytics and cost analysis and suggest improvements. • Procure and expand marketing partnerships that extend across industry channels and support cost saving initiatives.• Have both a specialization and affinity in the areas of online media. Key Accomplishments:.• Leading the centralization of our database management tool and its integration into CRM related e-communication strategies. Expected to result in more than $115K in direct cost savings and an estimated $3M in additional long-term assigned value. • Generated attendance of nearly 15,000 for a new show launch with a budget of only $15K by leveraging cross marketing opportunities and the rollout of a viral email partner program. • Initiated and grew company-wide social media working group intended to give industry teams tools and education that support growth and strategic guidance for their social media campaigns. • Negotiated with industry partner to integrate a new web platform into all design and kitchen and bath centers nationwide. System offers the design community a new way to digitally plan shopping trips, speak with clients and resource product. • Recommended and launched the first digital online buy (SEM/banner) for MMPI as part of the Kitchen and Bath and Venue Rental divisions. Within one month of launch, company closed 3 major sales directly from leads generated …a 300% ROI.

Chicago, Il

• Developed, managed and implemented all marketing related strategies covering the North American Sales Region (10 offices inclusive) and the 20 major Corporate Hospitality Events THG executed each year. • Advanced lead generation through integrated campaigns (email, direct mail, and coordinated sales follow-up), paid search, cross divisional marketing, board/association partnerships, subsequent referral programdevelopment, and competitive acquisition. • Augmented sales execution through formation of the creative layout and written copy of all marketing collateral, website content, and on-site branding. • Established value-add strategies to enhance brand awareness, recognition, and perception including CRM initiatives, event sponsorship, and public relations/media. • In above mediums service clients such as Sentient Jet, Golf Week, Citation Shares, Crains, BMW, Classic Golf Images, and more.•Strategies generated a 63% increase ($750,000 to $1.2M) in direct marketing revenue,constituting nearly 10% of the $13M dollar North American division.

Chicago, Il

• Facilitated daily communication, order management, and consultative promotional direction by serving as the company’s on-site representative for multi-million dollar account, “Kraft Foods, Inc.,” working directly with Brand & Promotion Managers on all six Midwest Divisions (Cheese, New Meals, Enhancers, Oscar Mayer, Pizza, and Boca Foods). • Personal account management of regional promotional activity for the Dairy Management Institute and Absopure Water.• Additionally accountable for prospecting new business leads, which resulted in the acquisition of a $100,000 new business contract for Archer Daniels Midland just 2 months following promotion. • Additionally, played an active role in the training and development of new company hires as well as the company wide transition to “One Source Order Management.”