Amanda Johnson Email & Phone Number

Chicago

Greater Chicago Area

Merchandise Mart Properties, Inc.

• Direct the development and implementation of the marketing communication strategies for more than half ($4.3M budget) of the company’s industry verticals and events: home furnishings, outdoor furnishings,kitchen &.
• Strategies encompass an approximated 1,500 projects annually in print and online medias
• Oversee a team of 4 account executives and managers. Guide them in the areas of project management, client management and adding strategic value.
• Assess both local and national strategies based on campaign analytics and cost analysis and suggest improvements.
• Procure and expand marketing partnerships that extend across industry channels and support cost saving initiatives.
• Have both a specialization and affinity in the areas of online media. Key Accomplishments:.

Chicago, IL

• Developed, managed and implemented all marketing related strategies covering the North American Sales Region (10 offices inclusive) and the 20 major Corporate Hospitality Events THG executed each year.
• Advanced lead generation through integrated campaigns (email, direct mail, and coordinated sales follow-up), paid search, cross divisional marketing, board/association partnerships, subsequent referral.
• Augmented sales execution through formation of the creative layout and written copy of all marketing collateral, website content, and on-site branding.
• Established value-add strategies to enhance brand awareness, recognition, and perception including CRM initiatives, event sponsorship, and public relations/media.
• In above mediums service clients such as Sentient Jet, Golf Week, Citation Shares, Crains, BMW, Classic Golf Images, and more.
• Strategies generated a 63% increase ($750,000 to $1.2M) in direct marketing revenue,constituting nearly 10% of the $13M dollar North American division.

Chicago, IL

• Facilitated daily communication, order management, and consultative promotional direction by serving as the company’s on-site representative for multi-million dollar account, “Kraft Foods, Inc.,” working directly with.
• Personal account management of regional promotional activity for the Dairy Management Institute and Absopure Water.
• Additionally accountable for prospecting new business leads, which resulted in the acquisition of a $100,000 new business contract for Archer Daniels Midland just 2 months following promotion.
• Additionally, played an active role in the training and development of new company hires as well as the company wide transition to “One Source Order Management.”