Amanda Johnson Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas, Texas, United States

Dallas, Texas, United States

Russell Reynolds Associates is a global leadership search and advisory firm focused specifically on roles within the C-suite. With 47 offices around the world, we work with public, private and nonprofit organizations across all industries, capabilities and regions. We help our clients build teams of transformational leaders who can meet today’s challenges and anticipate the digital, economic and political trends that are constantly reshaping the international business environment.

United States

- Increased UMV for website by 2900% in six months using Pinterest Marketing and SEO keyword research.- Organically grew an Instagram business account from 1,000 to 25,000 followers in two years. - Generated a revenue increase of over 50% in less than a year. - Compose blog posts on Wordpress driving over 20,000 monthly page views.- Conduct social media campaigns and performance recaps with over 30 brands per year.- Track and monitor KPI’s for various social media platforms including Instagram, TikTok, and Pinterest.- Manage newsletter acquisition through Flodesk and gained 1500+ subscribers in less than 6 months.- Draft creative briefs and influencer contracts for brand partners.- Generate and manage affiliate performance through platforms including: SheMedia, LiketoKNOW.it, ShopStyle Collective, Teachable, Impact Radius, and ShareASale.

Mooresville, North Carolina, United States

- Trained lead analyst, senior analyst, and two navigation analysts on both system functions and day-to-day execution expectations.- Synthesized data from sources including Adobe Analytics, FullStory, Medallia, and SEO Clarity to inform browse experience improvements and overall project strategy. - Built and maintained customer-facing information architecture and product specifications based on data-driven insights. - Conducted testing and analyzed results to determine future strategy in the Building Products categories. - Collaborated with Category Experience, Merchant, SEO, Internal Search, Taxonomy, Product Management, and Promotions teams to ensure on-site navigation alignment with business goals and customer needs. - Designed training process for new hires including virtual training videos, extensive decks with explanations of tools/systems, and conducted meetings on best practices.- Constructed deliverables on insights and KPIs of strategies implemented and presented them to cross-functional leadership.

Atlanta, Georgia, United States

- Assisted in managing day-to-day site experience including bi-weekly content updates and incident resolution. - Managed tracking and reporting of multi-channel assets and promotions using Adobe Analytics. - Implemented global content changes to homepages, banners, and landing pages.- Conducted A/B testing for app, iOS, and desktop platforms.- Maintained, built, and refined the Boys Playwear product backlogs through Salesforce management system.- Provided linking strategies and curated destinations for email and social marketing teams in alignment with various campaigns.

Orlando, Florida

- Updated garment specifications and managed re-bidding of garments to new factories based on cost and lead times.- Streamlined both domestic and offshore ordering creating a $40,000 cost savings across four departments.- Partnered with inventory planning and pre-production teams on purchase of replenishment garments.- Explored new avenues of procurement for fabrics, trims, and notions of costumes.

Greater New York City Area

- Created product orders using Excel and SAP management systems.- Utilized social media to seek out 3rd party brand partners.- Created style numbers and prepped product orders using Zymmetry.- Created rewards program concept for a team intern project that was utilized across multiple Ascena brands.- Communicated with various vendors regarding tracking and product information.

Remote

- Composed weekly articles to be published every Tuesday. - Promoted content on various social media platforms. - Researched fashion, beauty, and lifestyle trends for inspiration and topic ideas.- Discovered intriguing articles on other platforms to compile into weekly "haute link" posts. - Sought out public domain stock images or took my own photos for content thumbnails.

Statesboro

- Managed and generated resident leases in Entrata database system.- Drafted emails and advertisements for resident events and promotions.- Marketed property on various social media platforms including Instagram, Twitter, and Facebook.- Crafted social media posts pertaining to rental promotions. - Conducted scheduled tours of the property with potential prospects.- Ran Housing Fair events to interact with prospects and introduce them to the complex.

Fashion Merchandising/Apparel Design, Fashion Merchandising, 3.7

Minor, Marketing