Amanda Joyce Email and Phone Number

Develop and execute paid media campaigns, with an emphasis on digital media. Management of media campaigns from start to finish, inclusive of audience journey mapping, creative and content planning and distribution, performance analysis and goal-setting, writing and presenting strategy proposals, and in-campaign optimization and data analysis.Skill set includes: Working collaboratively across teams to achieve planning efficiencies and develop a seamless user journey. In-depth knowledge of media planning and execution, with a focus on audience-centric marketing and optimization. Creating personalized and relevant content for users to help drive toward identified goals and objectives. Audience and channel-specific data assessment and management.

Developed and executed digital strategies and campaigns, with a focus on local non-profits, retail and community engagementTasks included: managing project scope and timelines, ensuring cohesiveness of each campaignSkill set included: digital data gathering and analysis, digital strategy development and fulfillment, content creation and internal communications, and project management

Account service and public relations for a variety of clients, including national retail, non-profit, customer service, foodservice, banking, biosciences and medicalSkill set included: project management; presentation and public speaking; public relations research, management and execution; interactive data collection and analysis; writing and editing for national distribution and corporate communications; and digital trafficking

Planned, wrote, and edited newscasts.Wrote stories for web and maintained news website.Edited video (familiar with Avid and Final Cut Pro editing software).Directed newscast from production booth.Followed leads and responded to viewer questions.