• Developed and executed a comprehensive outreach strategy that resulted in coverage from publications such as Forbes, South China Morning Post, the Associated Press, etc.• Established and maintain relationships with key media outlets and organizations• Worked alongside marketing team to develop and manage social media campaigns

• Wrote press releases for Asian CineVision's Asian American International Film Festival• Managed and updated media list of over 700+ press and influencer contacts• Tracked and organized screener links and media kits that were sent out to members of the press

• Built and managed specialized media lists, tracking sheets, clips, briefing documents, etc., across 5+ accounts in the gaming, digital entertainment, and lifestyle industries• Conducted detailed market research and analysis of trending topics and newsworthy stories for client outreach, speaking engagements, and business development opportunities• Pitched reporters to secure coverage at top-tier outlets like Axios, Wired, NBC, and more

• Researched and edited 3-4 stories per week for clarity and style, completing fact-checks and final edits of over 20 articles before publication • Generated multimedia content by collaborating with the Head of Design to photograph, design, and edit images for online and print publication using Adobe Creative Cloud (Photoshop, Lightroom)

• Pitched and developed the “Recasting the Spotlight” column which featured in-depth interviews with leading artisans in the entertainment industry for feature stories• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content relating to entertainment and media through an intersectional feminist lens with adherence to AP style • Pitched article ideas and contributed written articles for the print publication published every academic… Show more • Pitched and developed the “Recasting the Spotlight” column which featured in-depth interviews with leading artisans in the entertainment industry for feature stories• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content relating to entertainment and media through an intersectional feminist lens with adherence to AP style • Pitched article ideas and contributed written articles for the print publication published every academic quarter Show less

• Collaborated with external PR agencies and across the Global Communications Team to support internal communication efforts by compiling 100+ daily news monitoring reports and 26 global reports covering relevant industry and competitor news• Reviewed external communications materials, including drafting and editing Tencent’s press releases, keynote presentations and executive speeches, and copywriting social media posts for #WomenInTech campaign• Sourced and obtained copyright… Show more • Collaborated with external PR agencies and across the Global Communications Team to support internal communication efforts by compiling 100+ daily news monitoring reports and 26 global reports covering relevant industry and competitor news• Reviewed external communications materials, including drafting and editing Tencent’s press releases, keynote presentations and executive speeches, and copywriting social media posts for #WomenInTech campaign• Sourced and obtained copyright clearances, handled administrative and clerical details related to the process Show less

• Produced Issue 3 of the Throughlines newsletter which included interviews with authors, curated list of recent books published by AAPI authors, and resource guides for teaching novels• Tracked analytics on Mailchimp to develop ways to gain new subscribers to the already existing 4,670 subscribers and re-engage inactive subscribers• Created the website design for the digital publication of "Home Through the Lens Of…" which was self-published and presented to a wider audience

• Granted a LA County Arts Commission internship• Planned and organized the press' major annual fundraiser which raised $165,000• Solicited and liaised with corporate sponsors and donors• Created informational graphics for the Writing in the Schools program• Researched authors and created short biographies for grant proposals and fundraising materials.