Amanda Ling Email and Phone Number
With over 30 years of experience in data and loyalty marketing, I have led high-impact membership and loyalty programmes on both client and agency sides.I have managed technical product development and created targeted marketing strategies for major retail brands and ambitious start-ups. My decade-long board-level experience includes playing a pivotal role in the 2011 sale of Response One to St Ives Plc for £19 million, where we achieved a 6.5x EBITDA multiple.My time in agencies taught me to thrive in fast-paced environments, while my work with start-ups has honed my technical acumen and practical approach to solving challenges. I am passionate about bridging business and technical perspectives to deliver data insights that drive revenue growth. Specialising in loyalty programmes and customer experiences, I am often able to uncover opportunities that others might overlook.Key Achievements:✴Cineworld Unlimited Membership Programme: Created a single customer view of 4 million online/email customers, segmented by visit frequency and average spend and developed a six-stage lifecycle email programme that delivered over £350,000 of incremental revenue in its first 8 months.✴Whitbread Loyalty Club - Beefeater: Managed loyalty programme communications to 330,000 active members, delivered +1.5% in growth year on year with an ROI for the programme of over 8:1✴The Open University: Implemented a complex triggered multi-stage communication programme to support registered students - tracking their progression against pre-defined learner focus milestones. ✴BusinessClass.com: Leading the launch of its new membership club, including product design, UX design, database creation, and communications strategy. Implemented new sign-up process that increased subscribers by 230%
Private Consultant
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Data Driven Marketing ConsultancyPrivate Consultant Oct 2015 - PresentSomerset, England, United KingdomRecent Projects Snapshot:✅ Current – Director of BusinessClass.com The Club membership programme. Building and launching: product strategy, supplier selection, website customer journey planning, UX design, customer data platform, communications strategy & implementation of complex segmentation and personalised data driven email marketing in Actito (previously SmartFocus).✅ Crafted a suite of digital and print product brochures – copy, design, logo creation for data agency The Ark.✅ Generated timely, SEO targeted blog & PR content – identified topics, wrote copy and targeted publications for cyber security expert Dionach.✅ Developed new website pages - copy, design, and SEO for data agency Greenstone.✅ Set-up a CRM system for sales pipeline tracking for ISM Solutions.✅ Managed data driven email campaigns using Mailchimp for The Ark & BusinessClass.com.
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Deputy Managing DirectorEdit Jun 2007 - Sep 2015Bath, United KingdomAs Deputy Managing Director for the data-driven marketing agency Edit (formerly Response One), I led a team of over 90 staff. One of my proudest achievements was establishing a new Data Intelligence division from the ground up. I recruited, built, and managed a dedicated team that became a cornerstone of our agency. In this role, I not only oversaw the Data Intelligence team but also delivered CRM and loyalty consultancy to our clients. By successfully cross-selling our data services to existing clients and securing new major brands, I played a key role in the company’s growth and its 2011 sale to St Ives Plc for £19 million, with a 6.5x EBITDA multiple.I have worked with some fantastic people and brands in my career and have won a clutch of industry awards. Some notable ones include Cineworld (I adore films and am old-school, so believe the best way to watch a movie is in a buzzing cinema packed with filmgoers), Whitbread (managing loyalty within the Casual Dining sector), The Open University, Dyson, Volvo, Brita, Plan International and Staples. See key achievements in About section. -
Marketing ManagerDbg 2003 - 2007Management of marketing activity for leading independent data marketing agency. I recruited and managed a team of marketing staff and created, planned and delivered the strategic marketing plan, responsibilities included brand management, communications and sales support. Key achievements:• Built a successful telesales team - I moved lead generation in-house resulting in a significant increase in leads and a reduction in cost per conversion of 56%• Bespoke build of a CRM database to manage all marketing and sales activity• Creation of a new business process to enhance our response to tenders and client proposals increasing sales conversions from 1:5 to 1:3 • Management of research project across our key clients to understand their customer management capabilities and used the results of the research to host a thought leadership session on best practice customer management. The event created new prospects for the business and helped reposition us with our key audiences
Frequently Asked Questions about Amanda Ling
What company does Amanda Ling work for?
Amanda Ling works for Private Consultant
What is Amanda Ling's role at the current company?
Amanda Ling's current role is Strategic Marketing Leader | Board Director | Data & Loyalty Expert | Customer Retention | Data Insight | Membership Programme Management.
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