Amanda Ling Email & Phone Number

Somerset, England, United Kingdom

Recent Projects Snapshot:✅ Current – Director of BusinessClass.com The Club membership programme. Building and launching: product strategy, supplier selection, website customer journey planning, UX design, customer data platform, communications strategy & implementation of complex segmentation and personalised data driven email marketing in Actito (previously SmartFocus).✅ Crafted a suite of digital and print product brochures – copy, design, logo creation for data agency The Ark.✅ Generated timely, SEO targeted blog & PR content – identified topics, wrote copy and targeted publications for cyber security expert Dionach.✅ Developed new website pages - copy, design, and SEO for data agency Greenstone.✅ Set-up a CRM system for sales pipeline tracking for ISM Solutions.✅ Managed data driven email campaigns using Mailchimp for The Ark & BusinessClass.com.

Bath, United Kingdom

As Deputy Managing Director for the data-driven marketing agency Edit (formerly Response One), I led a team of over 90 staff. One of my proudest achievements was establishing a new Data Intelligence division from the ground up. I recruited, built, and managed a dedicated team that became a cornerstone of our agency. In this role, I not only oversaw the Data Intelligence team but also delivered CRM and loyalty consultancy to our clients. By successfully cross-selling our data services to existing clients and securing new major brands, I played a key role in the company’s growth and its 2011 sale to St Ives Plc for £19 million, with a 6.5x EBITDA multiple.I have worked with some fantastic people and brands in my career and have won a clutch of industry awards. Some notable ones include Cineworld (I adore films and am old-school, so believe the best way to watch a movie is in a buzzing cinema packed with filmgoers), Whitbread (managing loyalty within the Casual Dining sector), The Open University, Dyson, Volvo, Brita, Plan International and Staples. See key achievements in About section.

Management of marketing activity for leading independent data marketing agency. I recruited and managed a team of marketing staff and created, planned and delivered the strategic marketing plan, responsibilities included brand management, communications and sales support. Key achievements:• Built a successful telesales team - I moved lead generation in-house resulting in a significant increase in leads and a reduction in cost per conversion of 56%• Bespoke build of a CRM database to manage all marketing and sales activity• Creation of a new business process to enhance our response to tenders and client proposals increasing sales conversions from 1:5 to 1:3 • Management of research project across our key clients to understand their customer management capabilities and used the results of the research to host a thought leadership session on best practice customer management. The event created new prospects for the business and helped reposition us with our key audiences