I managed North American teams responsible for social impact campaign marketing activities across earned, owned and paid media related to COVID-19 crisis and George Floyd tragedy. Tactics included user-generated video production and distribution, media pitching, Op-eds, influencer engagement, on-location demonstrations, petition deliveries, and press events.

I led a digital marketing team responsible for driving meaningful user engagement and maximum user revenue from an audience of more than 80M users in North America. Brand marketing outcomes included YouGov U.S. survey results indicating +80% YoY increase in brand awareness and a +19% YoY increase in brand familiarity.

I was responsible for the execution of the North America team's brand and impact strategies, revenue goal, and team management. I coordinated with CEO, COO, VP of Product on cross-departmental global strategies and goal-setting.

In 2017, Change.org's business model shifted away from a B2B to an impact-focused B2C. I oversaw the user communication strategy throughout the transition and beyond. My role centered on managing an email program with +15M active subscribers to drive user engagement and user revenue. I also managed the team responsible for the launch of a recurring monthly membership revenue line.

At this time, Change.org had a B2B business model that connected mission-driven organizations with individual advocates interested in their cause. I managed the Client Services team responsible for implementation and management of 150 clients’ native CPA ad content, generating a combined ~$19M in served revenue. Maintained an 82% annual client retention rate.

I advised clients on digital advocacy, user engagement, and fundraising best practices; encouraging adoption of integrated online/offline approach to supporter cultivation, conversion, stewardship, and holistic ROI attribution. My work involved monitoring client conversion rates on a combination of proprietary systems, Mixpanel, Chartio, and Google’s DoubleClick for Publishers. I was responsible for identifying opportunities for campaign optimization (A/B tests & multivariate tests), to increase conversion rates, optimize the user experience and maximize revenue.

Charity Dynamics is a digital marketing agency focused helping nonprofits leverage technology to fulfill their missions. Offering a wide range of online services including web design, web development, CRM implementation, communication & fundraising strategy, Charity Dynamics delivers holistic solutions that are customized to meet each client's objectives.I was responsible for managing a client portfolio with annual revenues between $70M - $590M. My clients included The ALS Association, Save the Children, American Nurses Association and Easter Seals, among others. My strategic objectives focused on audience growth, retention, and increasing supporter LTV. I delivered highly tailored digital communications plans and website strategies based on analytics and audience personas. My role was responsible for overseeing digital project implementation, data analysis, and ongoing optimization recommendations.

I delivered strategic copywriting for websites, email, and social media to nonprofit clients. Social media strategy included organic and paid tactics and data analysis.

I operated as liaison between Executive Operations Team/CEO, staff, vendors, clients, contract-based employees & employee candidates.

The CRAVE Company is a woman-led and female-focused multi -channel media company.My short-term role was centered around the Boston edition of the CRAVE publication. I operated as a B2B marketing representative to acquire businesses’ financial commitment. In this position, I was responsible for prospecting new leads, all the way through contract execution.