Amanda Mcmaster Email & Phone Number

New Jersey, United States

New York City Metropolitan Area

• Increase brand awareness for on premise visibility through menu placements, drink features, distribution, and back bar presence
• Work closely developing and maintaining lasting relationships with clients, distributors & key accounts
• Manage all Modelo + Corona events and promotions within NY Metro territory
• Increase distribution of brands within key accounts and maximize brand visibility
• Propose strategies to increase sales and oversee team implementation
• Work effectively with local distributors and brand teams driving desired results

New Jersey, United States

• Plan, manage, and successfully execute premium large scale events from beginning stages to postexecution. Including but not limited to: Ron Jaworski Celebrity Golf outing, Sea.Hear.Now music festival, concert series.
• Ensure event standards are met during activation by overseeing 120+ event executions per month forbrand programs including on/off premise activations and special events
• Identify and source partnerships and sponsors with luxury brands to elevate client experiences
• Create memorable, lasting impressions by providing premium hospitality for VIP clients and eventattendees
• Direct a team of 100+ brand ambassadors and production assistants
• Exude a passion for evolving brand architecture and develop effective, measurable brand-building

New York, New York

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research anddevelopment appropriations, or return-on-investment and profit-loss projections.
• Develop innovative brand strategies to grow consumer
• relationships.Lead the strategic evaluation of event selection, sponsorship and activation for the portfolio of Diageo brands.