Amanda Michelini Email & Phone Number

São Paulo, Brazil

Sao Paulo, Brazil

- Leadership and support for the Product department, managing over 10 direct and indirect team members (including Product Owners, Product Designers, UI Designers, and Agilists), ensuring the execution and delivery of strategic projects in alignment with the Roadmap definition;- Definition and management of departmental planning, including budget, roadmap, OKRs, KPIs (and in communicating and transparency of these metrics to the Board), as well as managing job roles and salaries, feedback… Show more - Leadership and support for the Product department, managing over 10 direct and indirect team members (including Product Owners, Product Designers, UI Designers, and Agilists), ensuring the execution and delivery of strategic projects in alignment with the Roadmap definition;- Definition and management of departmental planning, including budget, roadmap, OKRs, KPIs (and in communicating and transparency of these metrics to the Board), as well as managing job roles and salaries, feedback meetings, and the creation of Personal Development Plans (PDPs);- Responsible for proposing, prioritizing, and monitoring the delivery of more than 11 projects, including new features, facelifts for existing applications, and new products, guiding and supporting the team from the requirements gathering stage to tracking and reporting on metrics after development completion;- Ensuring that decisions made are data and metrics-driven (both quantitative and qualitative), also considering the product lifecycle and PMF (Product-Market Fit) strategy;- Collaborating with the Commercial, Marketing, Customer Success, and Technology teams to work on both the Go-To-Market strategy and the handoff of projects to the Sustainment squad. Show less

- Responsible for the Design team of a business unit, executing projects for clients from various sectors, from Discovery to Delivery (end-to-end design and development);- Responsible for gathering and documenting project requirements, interviewing stakeholders, and analyzing data related to demands, conducting hypothesis validation dynamics, drafting and refining user stories; - Operating within the Scrum methodology as a PM (and Designer), leading ceremonies, feeding and prioritizing… Show more - Responsible for the Design team of a business unit, executing projects for clients from various sectors, from Discovery to Delivery (end-to-end design and development);- Responsible for gathering and documenting project requirements, interviewing stakeholders, and analyzing data related to demands, conducting hypothesis validation dynamics, drafting and refining user stories; - Operating within the Scrum methodology as a PM (and Designer), leading ceremonies, feeding and prioritizing the backlog, and coordinating deliveries with the technical team (developers and QAs).Implementing best practices and workflow improvements for AES squads. Show less

Sao Paulo, Brazil

- Working as a Product Design Consultant for all projects at AES (energy company) LatAm; - Member of the Discovery Team alongside Product Owners, responsible for carrying out all design stages, from understanding requirements, conducting workshops, applying usability testing and validation methods, and high-fidelity prototyping/application of design best practices and accessibility, both for web and mobile, including new applications and facelifts of existing applications;- Documenting… Show more - Working as a Product Design Consultant for all projects at AES (energy company) LatAm; - Member of the Discovery Team alongside Product Owners, responsible for carrying out all design stages, from understanding requirements, conducting workshops, applying usability testing and validation methods, and high-fidelity prototyping/application of design best practices and accessibility, both for web and mobile, including new applications and facelifts of existing applications;- Documenting the Design System, handing it over to the development team, and evaluating, along with QA, the delivery being made by the technical team during the testing phase. Show less

Sao Paulo, Brazil

- Working in the "Customer Insights and Artificial Intelligence" division, primarily responsible for reviewing flows and information architecture related to the integration of Aura (Telefônica's AI) with Google Assistant, Facebook Messenger, native apps, and WhatsApp;- Continuous improvement of tone and experience based on accuracy metrics and usability tests;- Ongoing alignment with Telefónica's global team and the Board, ensuring alignment with business objectives.

Sao Paulo, Brazil

- Promoting the UX vision, creating workflow designs, executing wireframes, mockups, and conducting usability tests;- Designing and implementing lead generation projects for major TV players such as Net;- Proposing and prototyping improvements for self-service digital channels for leading telecommunications companies such as Vivo Brasil (Telefónica), Viva Bolivia, Claro Peru, and Nextel;- A/B testing and metric monitoring, working in collaboration with the BI team.

Sao Paulo, Brazil

- Customer journey study and Persona mapping;- Low and high-fidelity prototyping;- Innovation of visual and content platforms such as websites and blogs, based on UX methodologies like Design Thinking, Design Sprint, and Double Diamond;- Development in HTML, CSS, Sass and JavaScript;- Development and updating of platforms in CMSs (WordPress, Webflow).

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Master Of Business Administration - Mba, Ux Design & Digital Experience

Ba, International Relations