-- Build, execute and measure communication plans for the Global Operations & Technology business-- Work closely with global business and C-level leadership to manage the internal and external communications for Goodyear’s global network of technology and operations associates-- Position Goodyear as a technology-led mobility company through social, earned, and owned channels

-- Supported CrossCountry Mortgage and more than 4,000 loan officers through development and execution of internal and external communication plans that increased brand awareness, generated leads, and raised public profile-- Conceptualized, drove, and articulated creative and strategic communication recommendations in a highly consultative manner while ensuring execution across a wide range of media channels-- Successfully positioned business and loan officers as industry… Show more -- Supported CrossCountry Mortgage and more than 4,000 loan officers through development and execution of internal and external communication plans that increased brand awareness, generated leads, and raised public profile-- Conceptualized, drove, and articulated creative and strategic communication recommendations in a highly consultative manner while ensuring execution across a wide range of media channels-- Successfully positioned business and loan officers as industry thought-leaders with key target media placements -- Led employee- and consumer-facing initiatives with major corporate sponsors such as the Cleveland Browns and Cleveland Metroparks-- Developed and implemented company guidelines for more than 8,000 employees regarding interactions and engagements with local, trade and national media Show less

-- Supported Lubrizol’s business by developing and executing communication plans that support strategic business initiatives-- Acted as the central point of contact for communication initiatives and manages projects from concept to completion-- Conceptualized, drove, and articulated creative and strategic recommendations in a highly consultative manner while ensuring execution across a wide range of media channels-- Developed and executed the business’s digital media strategies… Show more -- Supported Lubrizol’s business by developing and executing communication plans that support strategic business initiatives-- Acted as the central point of contact for communication initiatives and manages projects from concept to completion-- Conceptualized, drove, and articulated creative and strategic recommendations in a highly consultative manner while ensuring execution across a wide range of media channels-- Developed and executed the business’s digital media strategies which is key to supporting business growth Show less

-- Managed day-to- day client activities and campaigns that incorporate traditional and digital components including media relations, internal communications and social media-- Worked across teams to ensure integrated approach to overall account work for clients-- Successfully positioned clients as industry thought-leaders for key target media placements-- Grew brand awareness and helped drive sales through a range of PR tools such as news items, press releases, case studies… Show more -- Managed day-to- day client activities and campaigns that incorporate traditional and digital components including media relations, internal communications and social media-- Worked across teams to ensure integrated approach to overall account work for clients-- Successfully positioned clients as industry thought-leaders for key target media placements-- Grew brand awareness and helped drive sales through a range of PR tools such as news items, press releases, case studies, digital campaigns and social media activity. Show less

Based in Cleveland, Ohio, Roop & Co. is an award-winning, strategic, integrated communications agency focused on public relations, graphic design and investor relations.

-- Developed, managed and implemented strategic traditional, social and digital business communications programs for clients in a variety of market segments, including Advanced Manufacturing and Energy, Building Solutions, and Agribusiness and Food-- Managed day-to- day client activities and campaigns that incorporate traditional and digital components including media relations, internal communications and social media-- Worked across teams to ensure integrated approach to overall… Show more -- Developed, managed and implemented strategic traditional, social and digital business communications programs for clients in a variety of market segments, including Advanced Manufacturing and Energy, Building Solutions, and Agribusiness and Food-- Managed day-to- day client activities and campaigns that incorporate traditional and digital components including media relations, internal communications and social media-- Worked across teams to ensure integrated approach to overall account work for clients-- Successfully positioned clients as industry thought-leaders for key target media placements Show less

-- Implemented strategic public relations programs and worked across teams to ensure integrated approach to overall account work for clients-- Executed and managed media relations programs and secured media placements on national news networks, in local newspapers, trade media outlets and industry blogs-- Supported digital/social media campaigns through coverage promotion and content development for Twitter and Facebook and proactive outreach to industry trade outlets-- Increased… Show more -- Implemented strategic public relations programs and worked across teams to ensure integrated approach to overall account work for clients-- Executed and managed media relations programs and secured media placements on national news networks, in local newspapers, trade media outlets and industry blogs-- Supported digital/social media campaigns through coverage promotion and content development for Twitter and Facebook and proactive outreach to industry trade outlets-- Increased clients' web presence and search engine optimization-- Developed and distributed communication tools, including press materials, collateral, feature articles, clients' internal communications, website copy and tradeshow literature Show less

--Exercised a strong grasp of syntax, punctuation, and the English language to proofread press releases written by clients for delivery to the media --Edit, format, and occasionally assisted clients re-write releases to optimize media pick-up --Interacted with clients via phone to build long-lasting relationships and establish a professional rapport while meeting member demands and expectations, as well as identifying opportunities to up-sell new services and products

--Responsible for the preparation, management, implementation and on-site inspection of all ACIS marketing programs. ACIS clients include Fortune 500 companies such as P&G, GM, Kodak, Nike, Philips, Microsoft, and many more. --Managed and assisted over forty colleges and universities throughout the United States in the execution of on campus marketing--Wrote material for corporate website, assembles flyers and brochures for Regional and National events, and created weekly email… Show more --Responsible for the preparation, management, implementation and on-site inspection of all ACIS marketing programs. ACIS clients include Fortune 500 companies such as P&G, GM, Kodak, Nike, Philips, Microsoft, and many more. --Managed and assisted over forty colleges and universities throughout the United States in the execution of on campus marketing--Wrote material for corporate website, assembles flyers and brochures for Regional and National events, and created weekly email updates viewed by 200 colleges and universities.--Was an integral part in the planning and execution of Regional and National events. Show less

--Wrote online articles, created web site information, and assembled flyers for University events.--Involved in developing media releases, sport information pamphlets, and announcing sport competitions via university website. --Responsible for recording and organizing all statistics and information regarding university sporting events.