As the Associate Manager, Omnichannel Marketing I drive the execution of channel strategies to increase distribution, sales, and profit for the Home Fragrance Business Unit, serving as the internal expert on customer strategies, shopper marketing and insight driven selling stories across assigned customers and channels. I am accountable for preservation of existing business and creation of new business opportunities through maximizing omnichannel shopper marketing plans and budgets, driving optimized online and in-store assortments, planograms, promotional and off shelf plans via insight driven line reviews and customer collaboration. I serve as the liasion between sales and internal cross functional teams - collaborating with Sales/eSales, Brand, Brand Activation, e Marketing and Finance to link internal strategies and priorities with customer strategies and priorities.

As National Sales Manager I developed and sold home storage solutions for key retail customers. I collaborated with cross functional and international teams to ensure smooth development and production of goods. I managed a sales support team, design team and order processing team to ensure all orders were accurate and within compliance metrics. I worked on growth with new accounts using trend research and key metrics to execute on big picture growth. Developed product lines for branded and private label products and followed compliance guidelines accordingly.

I supported multiple executives for Supply Chain Trade Relations, Merchandising and Procurement. I drafted contracts for manufacturers and retailers. I created presentations for retailers, manufacturers and executive leadership. I was a project team leader and tracked meeting action items, prioritized projects and analyzed business strategies to drive results.

I opened new client accounts, drafted meeting itineraries and client account check-ins. Helped create company website, and supported a variety of client presentation meetings focusing on Retirement and Social Security Benefits. I maintained company calendar and client portals, and CRM software.