Founded a full-service creative studio focused on lifestyle branding and marketing. We un-earth new brands, and re-think existing ones. By utilizing a strategic lifestyle approach, we can connect with your audience, and tell your unique story.• Lead creative team, both internally and externally. Act as creative lead for clients, including fractional roles across creative direction and marketing strategy. • Act as an extension of clients' internal teams, ensuring everyone is acting… Show more Founded a full-service creative studio focused on lifestyle branding and marketing. We un-earth new brands, and re-think existing ones. By utilizing a strategic lifestyle approach, we can connect with your audience, and tell your unique story.• Lead creative team, both internally and externally. Act as creative lead for clients, including fractional roles across creative direction and marketing strategy. • Act as an extension of clients' internal teams, ensuring everyone is acting in lockstep for all creative and marketing efforts Show less

• Creative lead for global fashion brand, working directly with the CEO and their board of directors• Led team in creation and launch of new brand identity, encompassing all new brand guidelines• Mentorship and management of internal and external teams, leading all and bridging the gap between all parties

• Creative lead for global shoe brand, working directly with the CEO• Oversaw creative campaigns for new product, including weekly approval of site updates, email campaigns, social posts, and customer journeys• Mentorship and management of internal team, encouraging best practices, collaboration, swift approvals, efficient workflow, and on-brand creative output• Creation of sustainability campaign, showcasing company's commitment to recycled/recyclable materials in their… Show more • Creative lead for global shoe brand, working directly with the CEO• Oversaw creative campaigns for new product, including weekly approval of site updates, email campaigns, social posts, and customer journeys• Mentorship and management of internal team, encouraging best practices, collaboration, swift approvals, efficient workflow, and on-brand creative output• Creation of sustainability campaign, showcasing company's commitment to recycled/recyclable materials in their footwear• Roll-out of new brand, alongside creation of new packaging, print ads, paid social, and digital + mail retargeting program• Collaborate with outside vendors and retailers as needed, ensuring creative consistency outside of DTC channels Show less

• Creative Content lead, focusing on brand storytelling and customer engagement • Managed day-to-day campaigns across all digital channels (including web, app, email, and social) alongside longterm rebrand efforts to differentiate the J&M brand during their highest sales year to date• Oversaw re-brand across digital platforms, product, and the Joss & Main app• Established design systems by content pillar for greater consistency, leading to a more efficient workflow, approval, and… Show more • Creative Content lead, focusing on brand storytelling and customer engagement • Managed day-to-day campaigns across all digital channels (including web, app, email, and social) alongside longterm rebrand efforts to differentiate the J&M brand during their highest sales year to date• Oversaw re-brand across digital platforms, product, and the Joss & Main app• Established design systems by content pillar for greater consistency, leading to a more efficient workflow, approval, and go-live process• Collaborated with merchandising, operations, and engineering as needed to keep cross-functional communication smooth Show less

Concepted and led creative efforts with a focus on the holistic brand positioning as well as digital channels. Overhauled and redesigned the company’s brand guidelines in their entirety, re-designed their digital flagship, overhauled photo art direction, and re-designed numerous brand touchpoints including brand booklets and packaging. and redirected the company’s creative efforts to a higher-quality focus. Included direction and guidance across all brand touchpoints, including but not limited… Show more Concepted and led creative efforts with a focus on the holistic brand positioning as well as digital channels. Overhauled and redesigned the company’s brand guidelines in their entirety, re-designed their digital flagship, overhauled photo art direction, and re-designed numerous brand touchpoints including brand booklets and packaging. and redirected the company’s creative efforts to a higher-quality focus. Included direction and guidance across all brand touchpoints, including but not limited to Paid Media, Social Media, Email Marketing, Photo Art Direction, Shopify Design and Development, and Campaign Creative/Strategy. Show less

Direction, design, illustration, and building of branding, web, and print projects. Including art direction, concepting, execution, and collaboration with clients and team members in a remote capacity.

Lead digital and print design and art direct photoshoots on all campaigns executed by my team. Oversaw all visual and UI design for our e-commerce channel. Responsible for concepting and executing design through completion, as well as allocating concepted work to more junior members of the internal, freelance, and production teams. Create style guides for all relevant seasons, as well as supervise and maintain continuity throughout execution across all channels. Responsible for presenting work… Show more Lead digital and print design and art direct photoshoots on all campaigns executed by my team. Oversaw all visual and UI design for our e-commerce channel. Responsible for concepting and executing design through completion, as well as allocating concepted work to more junior members of the internal, freelance, and production teams. Create style guides for all relevant seasons, as well as supervise and maintain continuity throughout execution across all channels. Responsible for presenting work to senior creative management, operating committee, and executive team.In addition to leading creative efforts for Vera Bradley product, campaigns art directed include:Vera Bradley x CrocsVera Bradley x GiletteVera Bradley x StarbucksVera Bradley x Disney Show less

Created graphics and animations for social media, designed banners for verabradley.com, organized digital photography assets, photo styling, and photo art direction. Managed email development program – including all subsequent journeys from emails, wrote and edited HTML and email slices, as well as set-up and testing within Salesforce portal. Collaborated with the E-Commerce team to accomplish day-to-day tasks and responsibilities.

Executed branding project involving researching the current (and potential) brand identity of Vera Bradley. Worked on internal and external brand research as well as comparative analysis against competitors. Art directed and designed a page on verabradley.com where they could tell their brand story. The page also highlighted the Vera Bradley community through bloggers and social networks. Worked in collaboration with Merchandising and UX to create a well rounded, fully integrated experience.

Direct and design the development of brand strategy, brand identity design, style guides, brand suites, illustration, as well as design and direct print and digital projects (including UX/UI design). Clients include Rishi Tea & Botanicals, Matilda Jane Clothing, Ruby Moon Flower Farm, Wildroot Marketing, Meli Mediterranean Honey, Driving Park Carpentry, Thoma Development Corporation, Fort Wayne Ballet, DATE Interiors in collaboration with Chloe Heath, Colleen Siddig and Mathilde Cabanas in… Show more Direct and design the development of brand strategy, brand identity design, style guides, brand suites, illustration, as well as design and direct print and digital projects (including UX/UI design). Clients include Rishi Tea & Botanicals, Matilda Jane Clothing, Ruby Moon Flower Farm, Wildroot Marketing, Meli Mediterranean Honey, Driving Park Carpentry, Thoma Development Corporation, Fort Wayne Ballet, DATE Interiors in collaboration with Chloe Heath, Colleen Siddig and Mathilde Cabanas in collaboration with Manureva Studio, Karmic Wellness in collaboration with JaneMade, Danielle Walker's Against All Grain, Kristin Cavallari's Uncommon James, Linen & Flax, The Rootless Wanderer, Oxana Salon, Bedfolk, The Nashville Edit, 333 Office Lofts, All She Wrote, Likely Paired, SISU, VIM, Jennifer Diaz, Wellspire, Harmon Home Team in collaboration with Honor Creative. Show less

In-house design and marketing strategy, working on an overall vision for the company visuals. Included design, research, and development of creative product line, print and digital marketing, web design, hand lettering menus, and visual merchandising. Crucial leadership experience. Responsible for managing a staff, including interviewing, training, and continued leadership by example and guidance.