Graphic Designer
CurrentDesign engaging visual content for B2B and B2C email campaigns, websites, social media graphics, and various sales and educational collateral using Photoshop, Illustrator, InDesign, and Canva. My role involves collaborating with internal teams and external vendors to establish project requirements and creative briefs, ensuring high-quality designs that meet deadlines and adhere to brand guidelines.I maintain brand consistency across all designs while incorporating current industry trends. Using our project management portal, I track project progress, deliverables, and timelines. I take ownership of design projects from concept to production, carefully checking for typos, layout errors, and necessary revisions.Additionally, I create social media graphics for promotions, design ads for paid social, digital, print, and out-of-home advertising, and develop materials for events and trade shows, including booths and banners. I also design product labels and packaging concepts for both new and existing products, craft email marketing templates, and generate visuals for website banners and product pages in our Shopify store. My responsibilities extend to editing and retouching product and model photos, creating impactful presentations, and producing brochures and retail merchandising assets tailored for retail and salon needs.