Define current and next generation product portfolio strategy based on consumer journeys & market white space.Balance adult consumer acquisition and retention goals with product platforms, pricing and promotions. Manage pricing & promotional strategy with key RGM & finance partners.Spearhead key market disruption action planning to drive sales and revenue. Act as California Change Champion to inform and engage all levels of organization.

Recipient of 2021 Global Better Tomorrow Award for Vuse Leadership & Path to ProfitabilityLead go-to-market strategy for new product platforms including distribution, communication, pricing and promotions. Build business cases for next generation product platforms including forward looking revenue streams, recommended lead markets, measures of success and execution timelines. Collaborate with insights teams to identify key consumer learnings to drive future product platforms

Develop and execute strategies to gain distribution & grow profitable sales across Mid-Tier, Department store and Mass channels of trade. Redefine social strategy & identify strategic goals and associated metrics driving 3.5x CTR and +12% engagement. Design cross functional digital asset management tool. Analyze campaign performance and adjust in real time to maximize ROI.

• Partner with sales, forecasting, production planning, and customer ops to profitably manage inventory and service customers.• Lead Brand packaging conversion in distribution center and at retail. Plan for material production, transport, kitting and project execution. • Manage creation and execution of packaging; sell-in, point-of-sale, promotional, and digital materials. • Analyze market opportunities, partner to craft plan to profitably grow the business across the short and long term. Make recommendations based on data and market knowledge to marketing leadership team.• Manage inventory of existing styles and newly planned styles. Understands and manages production and life cycle. Proactively identifies and manages inventory of declining styles.• Manage marketing budget across multiple projects, including planning, reporting, accruals. Maintain accurate records for finance. • Participate in product development process-including concept ideation/development, writing concept(s), understanding key cost drivers and customer strategy.• Own Off-price business segment by managing product assortment, pricing, and manufacturing timeline

• Business Analytics and Marketing Concentrations• Coursework includes Statistical Modeling, Forecasting, Database Management, Brand Management, Marketing Strategy, Six Sigma, and Market Research• Case Writer, Marketing Summit 2014• Process Improvement Project Leader, 2013-2014

• Analyze competitive market landscape for potential threats and recommend strategic changes to product assortment and space plans. Use current customer shopper insights data to compare basket spend and assortment in Family Dollar and competitive market. • Perform risk analysis of altering current assortment and format. Present results of analysis to senior VPs.• Analyze product adjacency profitability in macro and microspace to create optimum decision tree for store planners when designing new stores. Create reporting tool to analyze adjacencies for all stores.• Partner with external consultant to lead current state research process via interviews and current store adjacency plans to develop business case. • Lead 5-person team in project to reduce team member turnover at the Store Support Center. Initiate time-line creation, delegate research responsibilities, and compile findings. • Collect and analyze exit interview data to determine departments with above average turnover and reasons team members leave. Create presentation of findings and recommendations for CEO, COO, and SVP of Human Resources.

• Design digital and print training materials and sessions for district level implementation.• Create and deliver annual state-wide training programs on social media and technology use.• Design and present regional training programs focused on social media.• Create internal resource materials and training programs.• Lead Literacy team in gathering and analyzing performance data to design and implement training programs.• Research latest data-gathering trends with a focus on social media, research methods and data-mining to present to staff.